As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-19 00:00:00 UTC ]
News tagged with: #curry favor

Other Publishing stories related to: 'As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive'


Distrust Abounds in the Facebook-Publisher Relationship

Observations from the IMAG 2016 conference in San Francisco. The post Distrust Abounds in the Facebook-Publisher Relationship appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-18 00:00:00 UTC ]
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Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sources familiar


Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single brand #great addition #pre-roll ads #$250 million #publisher websites #original version


'Call of Duty' publisher brings esports to Facebook Live

Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #activision blizzard


The mixed, early impact publishers are seeing from Facebook Instant Articles

Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. One publisher, on background, shared a week’s worth of data that showed the reach of Instant Articles versus... Continue reading at Digiday

[ Digiday | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #half compared


Facebook Reactions make up 16 percent of total publisher likes

It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions... Continue reading at Digiday

[ Digiday | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolled #fox news #angry reaction


Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss

Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central role #bloomberg media #publishing arm #publisher websites #publisher content


Publishers rush to get their bots on Facebook Messenger

Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers rush #lets publishers #facebook messenger #facebook opened #business insider #facebook made #media world


Facebook delivers new ways for publishers make money (and get readers) from Instant Articles

Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video ads


Uh-oh, some publishers see a drop in Facebook traffic

Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook traffic #double-digit drops #flip side #news feeds


Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #facebook opens #branded content


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #facebook opens #branded content #post ads #media outlets


Facebook Will Pay Publishers to Livestream Video in New Hub

Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well.   ... Continue reading at AdWeek

[ AdWeek | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #engagement metrics #twitter-owned periscope #mark zuckerberg #social platform #feel connected #big shift


Watch out, YouTube: Facebook’s new video section has publishers excited

Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday

[ Digiday | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post watch #video section #business insider #dedicated section #publishing directly


Facebook Live video service sees company paying news publishers

Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian

[ The Guardian | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide content #core part


What publishers want Snapchat to fix about Discover

Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #main focus #ads run


‘Super Tuesday 2’ was a big night for publishers streaming live on Facebook

“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday

[ Digiday | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #abc news #cbs news #nbc news #big night #huffington post #live stream


Facebook is letting publishers use Instant Articles to collect e-mail newsletter signups

Facebook has been running publishers’ content through Instant Articles for about a year, and now it’s letting some of them test newsletter sign-up messages. The New York Times and Washington Post are among those who are participating. The test seems addressed at the concern publishers have about... Continue reading at Digiday

[ Digiday | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


How The Washington Post, Slate and other publishers are using Facebook Instant Articles

It's been almost a year since Facebook launched Instant Articles, giving publishers the promise of fast-loading pages if they gave up control over their content and distribution. With a rollout to all publishers just weeks away, participants including The Washington Post, Slate, LittleThings,... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast-loading pages #positive results


Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar