AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
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A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
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Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Hodder & Stoughton has acquired the autobiography of outdoors expert and TV personality Ray... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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Pan Macmillan has acquired the autobiography of Kirk Norcross, a star of "The Only Way is... Continue reading at The Bookseller
[ The Bookseller | 2013-02-06 00:00:00 UTC ]
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The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Titan Books has acquired a military science-fiction thriller, describing it as a “the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Simon and Schuster UK has acquired two books by award-winning New York Times bestseller Tom... Continue reading at The Bookseller
[ The Bookseller | 2013-01-15 00:00:00 UTC ]
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Harlequin's Mira imprint will be publishing The Returned, a high-concept literary debut novel... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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McDonald's has launched a two-year children’s books campaign, committing to "hand... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Bath-based AudioGO has bought US audiobook publisher Blackstone Audio from founders Craig and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Headline is gearing up to take a greater slice of the cookery market pie as it plans to build a... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social... Continue reading at AdWeek
[ AdWeek | 2012-12-12 00:00:00 UTC ]
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Jamie Oliver has retained pole position at the top of the official book charts and has increased... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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Ebury has signed up an autobiography from "The Only Way is Essex" star Gemma Collins.... Continue reading at The Bookseller
[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
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Twenty-two independent bookshops have signed up to stock Kobo’s e-reader range, with... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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O'Reilly Media has become an online distributor for technology ebooks offered by John Wiley & Sons, which includes brands such as For Dummies and Sybex. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-16 00:00:00 UTC ]
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Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller
[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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