AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Author Kerry Wilkinson is to give up his day job as a BBC sports journalist after signing a deal... Continue reading at The Bookseller
[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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HarperCollins and Quercus have become the latest publishers to sign the Publishing Equalities... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Children’s publishers’ much-discussed search for middle-grade hits is starting to hot... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Hot Key Books has signed Finnish author Salla Simukka's Snow White Trilogy, which has sold... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Audible has signed world English rights to the novels of Georges Simenon, best known for his... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Quercus imprint the MacLehose Press has UK rights to The Truth About the Harry Quebert Case by... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Aurum Press has acquired world rights in a new biography of Winston Churchill’s wife,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Pushkin Press has acquired two further titles for its new imprint, One, with editor Elena Lappin... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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Tor UK has pre-empted UK rights in two novels by Australian author Rjurik Davidson, acquiring the... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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Caffeine Nights Publishing has signed a novel from columnist and author Garry Bushell, which will... Continue reading at The Bookseller
[ The Bookseller | 2013-04-22 00:00:00 UTC ]
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HarperFiction has signed a novel from author Miranda Beverly-Whittemore following an auction.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-19 00:00:00 UTC ]
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Fiction Headline signed four novels from Norwegian psychiatrist-turned-crime writer Torkil... Continue reading at The Bookseller
[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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Penguin imprint Hamish Hamilton has bought the next novel from Man Booker Prize-shortlisted... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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New deals for Joanne Harris and Kate Mosse have been sealed just ahead of the London Book Fair.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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Independent publisher Linen Press has acquired Maureen Freely's seventh novel, Sailing... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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Simon & Schuster will publish a book based on The Everyday Sexism Project, a website that... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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Weidenfeld & Nicolson has acquired at auction a new non-fiction book offering an alternative... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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John Murray has signed a new book from Ben Schott. Schottenfreude: German Words for the Human... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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HarperCollins imprint Fourth Estate has signed a new book from Guardian columnist Tim Dowling,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Ebury has acquired the first novel based on ITV drama series "Doc Martin". Fiction... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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