AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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A first novel from Little, Brown¹s editor-in-chief Antonia Hodgson is among the hot deals... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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Penguin has announced a deal for a first book by British model and TV presenter, Alexa Chung. A... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Pan Macmillan has signed a non-fiction title about the nature of obsession for a significant six-... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Easypress Technologies, a book production software developer, is launching Book Publishing in the Cloud, a new technology platform it claims can cut the costs and time required to produce print and digital titles by as much as 50%. The new service is said to allow publishers to produce even more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-02 00:00:00 UTC ]
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Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Aurum Press has won a five-way auction for a non-fiction title about the Golden Age of... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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HarperCollins imprint The Friday Project has signed another title in its Confessions series,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Hodder and Hodder Children's Books have jointly acquired two titles from the daily blogger of... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Monica Lewinsky, the former White House intern whose affair with then-President Bill Clinton paralysed the nation, has been shopping a memoir for several weeks, and according to the New York Post, she has apparently sold it for US$12 million (NZ$14.5 million) to an unnamed publisher. Continue reading at Stuff
[ Stuff | 2012-09-24 00:00:00 UTC ]
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The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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Orion Children's Books has acquired a new title by wildlife expert and adventurer, Steve... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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HarperCollins has closed a four-book deal with bestselling historical novelist Bernard Cornwell... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Hodder has acquired a title from Jessica Ennis, one of the British stars of this year's... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Titan Books has acquired two new authors, marking its move into more female-orientated fantasy... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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E L James enthusiasts began queuing outside Waterstones’ flagship Piccadilly store from 8am... Continue reading at The Bookseller
[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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Bookmasters has signed an agreement with British publisher Knox Robinson Publishing to distribute their range of historical novels in the U.S., Canada, Australia, New Zealand, and Latin America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-05 00:00:00 UTC ]
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Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322 million). Continue reading at Media Week
[ Media Week | 2012-09-04 00:00:00 UTC ]
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