AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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In recent weeks a number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising in a variety of formats with acquisitions and investments in digital ad platforms. The deals continue a long-term tr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
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Amazon has also begun piloting a UK discounted daily deals website, AmazonLocal, to rival sites... Continue reading at The Bookseller
[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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Headline has acquired an illustrated book from Liverpool and England football captain, Steven... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Egmont Press has signed a two-book contract with author and illustrator Angie Morgan, with the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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Carlton Books is the latest publisher to jump on the two-wheeled bandwagon, signing a biography... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Century has won a four-way auction in the memoir of one of Britain's most notorious gangland... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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The race to acquire a new book from Olympic hero and Tour de France champion Bradley Wiggins is... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Hamish Hamilton has signed up a novel from South American writer Daniel Galera, a... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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European publishers are looking into the opportunities a free trade agreement between the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Simon & Schuster’s Atria imprint has teamed up with British independent publisher Short Books to start a new imprint called Marble Arch Press. The imprint—the name refers to the famous London landmark near Hyde Park—will premiere in fall 2012, releasing (in the U.S. and Canada) roughly 12... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Avon has signed four more books by Jacqui Rose, whose debut was a bestseller in ebook format.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
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Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Picador has acquired two books from film and cultural critic, Mark Kermode, with the author... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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HarperCollins has secured a new contract with bestselling author Stuart MacBride. Sarah Hodgson... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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An anonymous behind-the-scenes look at modern policing is the latest title to be snapped up by... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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Ingram has announced an agreement with Destiny Image Publishers to grow the reach of its Christian publishing program to more book buyers worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-16 00:00:00 UTC ]
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Five of the six parties under investigation by the European Commission over ebook prices... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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