AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Independent Publishers Group has signed up several new publishers for distribution: Parenting Press, World Book’s Bright Connections Media and Incentive Publications imprints, the Institute of Economic Affairs, Sussex Academic Press and Te Papa Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-19 00:00:00 UTC ]
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Atlantic has signed a non-fiction book giving a personal account of life in Iraq, ten years after... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Quercus has signed a new two-book contract with Hilary Boyd [pictured], whose debut novel... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Bloomsbury has acquired Spacejackers, a new trilogy of adventure stories for 9-12 year olds by... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Pan Macmillan South Africa has acquired world rights to a book which investigates the trial of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York
[ Crains New York | 2013-03-15 00:00:00 UTC ]
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Former Treasury Secretary Timothy Geithner has a book deal.Mr. Geithner has an agreement with Crown Publishers, an imprint of Random House, Inc. Crown announced Thursday that Geithner's book, currently untitled, is scheduled for 2014.Mr. Geithner plans a "behind-the-scenes" account of the... Continue reading at Crains New York
[ Crains New York | 2013-03-15 00:00:00 UTC ]
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Katy Perry has reportedly decided to write a book that includes details about her failed marriage to Russell Brand. Continue reading at Stuff
[ Stuff | 2013-03-14 00:00:00 UTC ]
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Simon & Schuster has entered into an agreement with Good Books for the sales, distribution and fulfillment in the United States, Canada and open market of all of its frontlist and backlist titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-13 00:00:00 UTC ]
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Orion has acquired a non-fiction account by journalist and broadcaster Viv Groskop of her attempt... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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The Aurum Publishing Group has acquired Runner by Lizzy Hawker, one of the world's leading... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Independent bookshops have expressed frustration over the relationship between Scholastic Book... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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The BBC has denied "a deal has been done" to sell a majority stake in Lonely Planet,... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Transworld has acquired the autobiography of cyclist Sean Yates, who is one of only five Britons... Continue reading at The Bookseller
[ The Bookseller | 2013-03-01 00:00:00 UTC ]
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Century and Arrow have signed a new multi-book contract with No Child of Mine author Susan Lewis... Continue reading at The Bookseller
[ The Bookseller | 2013-03-01 00:00:00 UTC ]
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HarperCollins has signed world rights to the autobiography of 16-year-old pop star Cody Simpson... Continue reading at The Bookseller
[ The Bookseller | 2013-02-27 00:00:00 UTC ]
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Pan Macmillan has acquired three books by previously self-published author, and founder and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Headline has acquired an official "Coronation Street" book, chronicling the soap's... Continue reading at The Bookseller
[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Octopus has acquired a book by "Made in Chelsea" reality star Jamie Laing about his... Continue reading at The Bookseller
[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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