AOL's Periscope Rival Signs First Moneymaking Brand Deal

AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-01 00:00:00 UTC ]
News tagged with: #facebook live

Other Publishing stories related to: 'AOL's Periscope Rival Signs First Moneymaking Brand Deal'

Apple Says Differences in Publisher Deals Belie E-Book Conspiracy Charges

Straightforward, above-board dealings or clever obfuscation? Another one for the judge to decide. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
More news stories like this |

Amazon's E-Book Deals Were Just as Tough as Apple's

It turns out that Apple isn't the only major ebook retailer that demands "most favored nation" agreements from publishers. Continue reading at AllThingsD

[ AllThingsD | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favored nation

Apple ebook deal 'cost millions'

A deal between Apple and publishers to set the price of ebooks cost customers "hundreds of millions of dollars", a government lawyer claims. Continue reading at BBC World

[ BBC World | 2013-06-04 00:00:00 UTC ]
More news stories like this |

Hutchinson signs novel from Sloane Crosley

Hutchinson has acquired a debut novel by Sloane Crosley, former publicity director of Knopf in... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sloane crosley #publicity director

Distribution: Bird Street Books Signs with Ingram

Bird Street Books has agreed with Ingram to manage the sales and distribution of their print, ebook, and audiobook titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-29 00:00:00 UTC ]
More news stories like this |

Is Amazon Too Much Trouble to Deal With? One Pub Says Yes

Frustrated by what it sees as poor service, independent children's book publisher Barefoot Books says 'life is too short' to deal with Amazon and is cutting its ties. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor service #independent children

Piccadilly signs Sloan

Piccadilly Press has won a hotly contested UK auction for Holly Goldberg Sloan’s new novel... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #piccadilly press

Orion signs more from Webb

Orion has signed three new titles from bestselling novelist Katherine Webb, whose debut novel,... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion signs

INscribe Signs Eight New Publishers

E-book distributor INscribe Digital has added a number of new publishing partners, taking on publishers in the university press, Christian publishing, and Spanish-language areas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #university press #christian publishing

Ebury signs Piers Morgan

Ebury Press has acquired a book by journalist, author, media columnist and television host, Piers... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebury press

Aurum signs history of British beer

Aurum Press has bought a narrative history of how the British beer industry came to flourish... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aurum press #narrative history

L,B signs Belle and Sebastian's Stuart David

Little, Brown has acquired a memoir by Stuart David, founding member of the indie pop band Belle... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stuart david #founding member

Pushkin signs The Fishermen for ONE

Pushkin Press' new imprint, ONE, has made its first world English-language acquisition, with... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushkin signs #pushkin press

Distribution: Bookmasters Signs TGS International

Bookmasters has signed an agreement with TGS International to distribute their print books and ebooks to major U.S. booksellers for the first time in the United States. TGS International, headquartered in Berlin, Ohio, has been publishing Christian books for almost 30 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books

S&S signs Venables

Simon & Schuster has signed the memoir of Terry Venables, former England, Chelsea, Tottenham... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Apple's E-Book Argument: Deals With Publishers Improved Competition

By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD

[ AllThingsD | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book argument