AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Profile has signed two books by mathematician and YouTube star Eugenia Cheng. Cakes, Custard and... Continue reading at The Bookseller
[ The Bookseller | 2013-09-13 00:00:00 UTC ]
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Michael Joseph has signed two novels from Kate Riordan for a six-figure sum following an auction... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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Granta and Portobello have signed up two new books for publication in spring 2015. Portobello... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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Egmont Press has acquired two books from US author Andrew Smith. The publisher signed UK and... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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Human Kinetics and the International Monetary Fund have signed a deal to make their content available in China. The agreement is a result of Publishing Technology’s local alliance with CNPIEC, the China National Publications Import and Export (Group) Corporation, and its new CNP eReading platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-11 00:00:00 UTC ]
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The federal judge presiding over the U.S. electronic books case against Apple has barred the company from striking deals that would ensure that it could undercut prices of other retailers in the ebook market.(macworld.com) Continue reading at PC World
[ PC World | 2013-09-06 00:00:00 UTC ]
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Netflix did it with movies. Spotify did it with music. And now a New York start-up hopes to do the same with ebooks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
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Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
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Independent children's publisher Boxer Books has signed with Bounce Sales and Marketing Ltd... Continue reading at The Bookseller
[ The Bookseller | 2013-09-05 00:00:00 UTC ]
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A man who lost both legs in the Boston Marathon bombings but managed to help identify the perpetrators is working on a memoir.Jeff Bauman has a deal with Grand Central Publishing for "Stronger," scheduled to come out in April, one year after the attacks that killed three and injured many others.... Continue reading at Crains New York
[ Crains New York | 2013-09-04 00:00:00 UTC ]
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Quadrille has signed a new cookbook from Michelin-starred chef Nathan Outlaw. His previous book... Continue reading at The Bookseller
[ The Bookseller | 2013-09-04 00:00:00 UTC ]
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New Little, Brown imprint Blackfriars has bought a debut memoir from comedian Rob Delaney, dubbed... Continue reading at The Bookseller
[ The Bookseller | 2013-09-03 00:00:00 UTC ]
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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Sphere has signed a non-fiction title from Ellee Seymour, which will explore the story of women... Continue reading at The Bookseller
[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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Microsoft Xbox corporate VP Phil Harrison isn't worried that making publishing open on Xbox One will flood the console's storefront with junk. In fact, he welcomes the impending flood. "I hope we have to deal with tens of thousands of games," Harrison told Engadget in an interview this week... Continue reading at Engadget
[ Engadget | 2013-08-22 00:00:00 UTC ]
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Hodder & Stoughton has signed an authorised biography of "Mrs Brown's Boys"... Continue reading at The Bookseller
[ The Bookseller | 2013-08-21 00:00:00 UTC ]
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More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service, which Amazon is billing as the first of its kind with a publisher, also enables customers to get immediate access to their... Continue reading at AdWeek
[ AdWeek | 2013-08-20 00:00:00 UTC ]
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AOL Inc. is eliminating about 500 positions at its struggling Patch local-news business, or close to half of the division’s more than 1,000 employees, according to a person with knowledge of the decision.About 350 people will lose their jobs today, and roughly 150 will be asked to stay for 60... Continue reading at Crains New York
[ Crains New York | 2013-08-16 00:00:00 UTC ]
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