AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Amazon.com is offering independent booksellers the opportunity to sell Kindle e-readers. The... Continue reading at The Bookseller
[ The Bookseller | 2013-11-06 00:00:00 UTC ]
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Hutchinson has signed a biography of US politician Hillary Clinton, written by journalists... Continue reading at The Bookseller
[ The Bookseller | 2013-11-06 00:00:00 UTC ]
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Mitchell Beazley has signed a cookbook from Sabrina Ghayour. Octopus publishing director... Continue reading at The Bookseller
[ The Bookseller | 2013-11-06 00:00:00 UTC ]
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HarperCollins will publish the filmscript of "Alan Partridge: Alpha Papa". Anna... Continue reading at The Bookseller
[ The Bookseller | 2013-11-04 00:00:00 UTC ]
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Penguin Press has signed its first instructional books, called The Trainable Cat: How to Make... Continue reading at The Bookseller
[ The Bookseller | 2013-11-01 00:00:00 UTC ]
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Titan Books has signed a novel from Russian journalist Sergey Kuznetsov, described as Russia'... Continue reading at The Bookseller
[ The Bookseller | 2013-10-31 00:00:00 UTC ]
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Usborne has signed three novels from US author Stephanie Perkins. Rebecca Hill, Usborne fiction... Continue reading at The Bookseller
[ The Bookseller | 2013-10-31 00:00:00 UTC ]
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A 1950s 'glamour guide for teens' has helped a 15-year-old girl earn a $300,000 book deal, as well as a Steven Spielberg movie deal. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-30 00:00:00 UTC ]
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Le French Book, a startup focused on bringing bestselling French mysteries and thrillers to English language speakers, has struck a deal with Ingram to distribute its print list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-30 00:00:00 UTC ]
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Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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Manchester United legend Sir Alex Ferguson's memoir, My Autobiography (Hodder), has become... Continue reading at The Bookseller
[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek
[ AdWeek | 2013-10-29 00:00:00 UTC ]
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The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Amazon today launched the MatchBook program it announced last month, which lets owners of select print books bought on Amazon get the Kindle ebook versions for $2.99 or cheaper. Continue reading at AllThingsD
[ AllThingsD | 2013-10-29 00:00:00 UTC ]
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There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Earlier this month, Simon & Schuster and Yilin Press announced a new distribution and publishing agreement that will expand the availability of electronic editions for works in Mandarin for readers worldwide. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-26 00:00:00 UTC ]
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Warner Brothers has signed a deal for Blood on Snow, the first book by Jo Nesbo writing under the... Continue reading at The Bookseller
[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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David Beckham will hold a "groundbreaking" global digital book signing event on 30th... Continue reading at The Bookseller
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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Writer Sherman Alexie asked other authors to work at an indie bookstore on Small Business Saturday this year and hundreds of other writers have already pledged their support. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-19 00:00:00 UTC ]
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Independent publisher Caffeine Nights has extended its relationship with Richwater Films. The... Continue reading at The Bookseller
[ The Bookseller | 2013-10-17 00:00:00 UTC ]
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