AOL's Periscope Rival Signs First Moneymaking Brand Deal

AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-01 00:00:00 UTC ]
News tagged with: #facebook live

Other Publishing stories related to: 'AOL's Periscope Rival Signs First Moneymaking Brand Deal'

Press regulation: most national and regional newspapers sign up to Ipso

New industry-backed watchdog, successor to the Press Complaints Commission, could be up and running by 1 MayMore than 90% of national newspapers and most regional publishers have signed up to the industry's successor to the Press Complaints Commission, according to the new regulator's... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consistently argued #concerned parties

Annuals sales reveal brand power

The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
More news stories like this |

Abbie Ross in two-book deal with Transworld

Transworld has signed two books from debut writer Abbie Ross for its Doubleday list. Publishing... Continue reading at The Bookseller

[ The Bookseller | 2013-12-04 00:00:00 UTC ]
More news stories like this |

Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine ads #tv advertising #direct mail #big question #magazine publishers #ad agencies

A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass

Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge problem

Sunday Telegraph book deal that compromised a murder trial

Sebastian Faulks gave his former Sunday Telegraph boss, John Thompson, a warm send-off in his tribute yesterday, "A nurturing force in the final days of Fleet Street".It reinforced the picture drawn of Thompson in the more formal Daily Telegraph obituary following Thompson's death, aged 93, on... Continue reading at The Guardian

[ The Guardian | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public life

Porter's first deals at Oneworld

Oneworld has acquired what could be the final novel from prominent US novelist Peter Matthiessen... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
More news stories like this |

Mira signs TV's Jemma Forte

Harlequin has acquired two women’s fiction novels by TV presenter Jemma Forte, for its MIRA... Continue reading at The Bookseller

[ The Bookseller | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction novels

Six-figure deal for 900-page first novel

Garth Risk Hallberg's City on Fire described by publisher as 'best American novel I've ever read'Fresh from selling film rights to Scott Rudin and signing a $2m publishing deal in the US, the novelist Garth Risk Hallberg has struck a "substantial" six-figure deal with Jonathan Cape in the UK for... Continue reading at The Guardian

[ The Guardian | 2013-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matthew thomas #editor called #fine tuning

Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee

Will US Publishers Risk Dealing with a Russian Ebook Service?

Bookmate, a Russian ebook subscription service, wants to attract English language publishers to its platform to cater to developing markets. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing markets

Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet users #mail online #allowing users

Bonnier, Dave Zinczenko Partner on Books Deal

Bonnier Corp. is positioning itself to get deeper into its core verticals after two announcements on Tuesday. Dave Zinczenko, president and CEO of Galvanized LLC and former EVP at Rodale, has entered into a five-year management consultancy with the enthusiast publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier corp #books deal #enthusiast publisher

Canongate signs Michael Gibney

Canongate has signed an account of life in a professional kitchen from New York chef Michael... Continue reading at The Bookseller

[ The Bookseller | 2013-11-20 00:00:00 UTC ]
More news stories like this |

Aurum signs Wiedermann's story

Aurum Press has signed a book on cyclist Dieter Wiedermann, an East German sports star who... Continue reading at The Bookseller

[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aurum press

Mike Tyson memoir set to give book's rivals the bum's rush

Undisputed Truth, the notoriously self-destructive boxing champion's autobiography, could be a contender in Christmas sales contestHeavyweight champion of the world, cocaine addict, convicted rapist – now Mike Tyson is set to become a bestselling author as a bare-all autobiography co-written... Continue reading at The Guardian

[ The Guardian | 2013-11-15 00:00:00 UTC ]
More news stories like this |