AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Orbit has signed a trilogy of books from British author Stephen Aryan. Jenni Hill, commissioning... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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Faber has signed a three-book deal with comedian and director Richard Ayoade. Editorial... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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Hardie Grant Egmont will sell books from U.S. based Capstone Young Readers) and Curious Fox in the U.K. to readers in Australia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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New Jersey-based Blue Apple Books has chosen Perseus Books Group member Consortium for its distribution in the U.S. and Canada, effective June 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired a trilogy about the irrepressible Harry ‘... Continue reading at The Bookseller
[ The Bookseller | 2014-02-24 00:00:00 UTC ]
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Laurens gets seven figures from Mira and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Melville House has signed a memoir from Jón Gnarr, the absurdist comedian who founded a... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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Canongate Books has signed up Irish writer Mary Costello, a former Guardian First Book Award... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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Orion has pre-empted for “a good five-figure sum” a fictionalised account of “... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
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Bestseller Elin Hilderbrand has signed a new, six-book deal with her longstanding publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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Heron Books, an imprint of Quercus Books, has bought a new title about evolution by Professor... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
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Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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After what the government said was an 18-month investigation, Canada’s Competition Bureau has reached consent agreements with four multinational publishers regarding their ebook pricing policies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Global Radio-owned station falls by just 0.6% as its breakfast show increases its weekly audience by 10% to 1.19 millionCapital FM proved the most resilient of London's commercial radio broadcasters in the final three months of 2013, almost managing to hold its audience flat at 2.2 million.The... Continue reading at The Guardian
[ The Guardian | 2014-02-06 00:00:00 UTC ]
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India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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John Murray has acquired the debut novel from former BBC News journalist Terry Stiastny. Acts of... Continue reading at The Bookseller
[ The Bookseller | 2014-02-06 00:00:00 UTC ]
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Cengage Learning, Inc. announced Monday morning that it has reached an agreement with its major financial stakeholders and creditors that will allow it to emerge from Chapter 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
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An Octopus Publishing imprint is set to publish a book with BBC Radio 6 Music showcasing 500... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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