AOL's Periscope Rival Signs First Moneymaking Brand Deal

AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Richard Ackland parts ways with Fairfax after writing column for rival

Columnist of 20 years given ultimatum by Sydney Morning Herald: its us or the Saturday PaperRichard Ackland says he has ended 20 years as a columnist for Fairfax Media after the Sydney Morning Herald asked him to choose between writing for a rival publication, the Saturday Paper, and the... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
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Paperbooks signs Flitcroft's festive food

Paperbooks has signed a gift book based around Christmas food by writer and surgeon Ian Flitcroft... Continue reading at The Bookseller

[ The Bookseller | 2014-06-18 00:00:00 UTC ]
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Publishers Dealing at Licensing Expo 2014

The debut of Dreamworks' Awesomeness Ink imprint and a deal between Brand Bar and St. Martin's to represent a number of SMP's women fiction authors were some of the highlights coming out of the first day of Licensing Expo 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Highlights Signs with INscribe

INscribe Digital will handle ebook distribution for the iconic children’s publishing and family media brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Zoe Sugg's YouTube success wins her two-book deal for novels

Known as Zoella to millions of viewers, her first book Girl Online will be a 'modern-day Notting Hill for teens' according to publisherZoe Sugg, a 24-year-old from Brighton whose YouTube videos are watched by more than 12 million people every month, has been signed up by Penguin to begin a... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Cookbook Deals for June 2014

This month, new book deals for Vivian Howard, Andrew Tarlow, Charlie Palmer, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Authors on the Air Friday June 13, 2014: Rick Rinehart and Ron Deal

Taylor Trade’s editorial director, Rick Rinehart, will appear on "Weekend Edition Sunday" on Sunday, June 15, to discuss his grandmother, the mystery author Mary Roberts Rinehart. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Comixology Inks Deal to Offer Viz Digital Manga

U.S. manga publisher Viz Media and digital comics marketplace Comixology announced an agreement that will bring Viz’s manga line to the Comixology platform in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
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Distribution: Bookmasters Inks Deal with h.f. ullmann

Bookmasters has signed an agreement with h.f.ullmann to distribute the international publisher's list of illustrated print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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S&S Children’s signs four Hendra titles

Simon and Schuster Children’s Books has acquired four books from author and illustrator Sue... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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DeMille Moves to S&S In Major Deal

Nelson DeMille has signed a six book deal with Simon & Schuster. The bestselling author, who was at Hachette, will release his first book with S&S in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Lachlan Murdoch accuses Australian rival publishers of 'giving up on print'

News Corp co-chairman said competitors were 'irresponsible' to talk about a time when it would stop printing newspapers The co-chairman of News Corp, Lachlan Murdoch, has mounted a strong defence of the future of newspapers in the digital age while condemning his Australian competitors for... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
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One Direction fanfic author inks worldwide book deal

Following the success of Anna Todd's After series, the wildly popular stories starring the boy band will be published at the end of the year Is fan fiction something to be feared? And where did it all begin?Simon & Schuster have inked a deal for worldwide rights to One Direction fanfic.... Continue reading at The Guardian

[ The Guardian | 2014-06-04 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Dynamite Inks Graphic Novel Deals with Five Novelists

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[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Biteback signs MacShane prison memoir

Biteback has acquired world rights in a book of prison diaries from former Labour MP Denis... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Book Deals: Week of June 2, 2014

SMP inks Antoinette, Coleman in major deal and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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BEA 2014: Signing with Lassie

As the “official” biographer of Lassie, bestselling author Ace Collins understands the inherent potential of canine companions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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