AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Ingram Publisher Services has signed Magnet & Steel and In the Sports Zone, LLC to its list of publisher clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Granta Books has acquired new books from Rachel B Glaser and Amy Bloom, in deals with Cathryn... Continue reading at The Bookseller
[ The Bookseller | 2014-08-26 00:00:00 UTC ]
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Choc Lit has bought a “steamy romantic trilogy” authored by a television presenter... Continue reading at The Bookseller
[ The Bookseller | 2014-08-22 00:00:00 UTC ]
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Dessen’s latest to Viking Children’s and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Jojo Moyes' chart-topping novel The One Plus One (Penguin) has been optioned by Hollwood film... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
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Blink Publishing, the adult non-fiction imprint from the Bonnier Publishing Group, has secured... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Usborne has acquired a new YA title from Holly Bourne, author of Soulmates and The Manifesto on... Continue reading at The Bookseller
[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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Harlequin MIRA has acquired the rights to two new novels and two ebook short stories form Kate... Continue reading at The Bookseller
[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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Shipman’s ‘Charm’ lures U.S. and int’l. buyers and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Amazon Publishing's Thomas & Mercer imprint has acquired the first solo thriller by... Continue reading at The Bookseller
[ The Bookseller | 2014-08-15 00:00:00 UTC ]
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Arcadia Books has signed a second novel from Norwegian writer Tore Renberg. The indie publisher... Continue reading at The Bookseller
[ The Bookseller | 2014-08-15 00:00:00 UTC ]
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HarperCollins has signed a book exploring the golden age of crime writing by author Martin... Continue reading at The Bookseller
[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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New partners include ePubDirect, Independent Publishers Group, CoreSource and Firebrand Technologies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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Orion has acquired a book about “Fifty Shades of Grey” actor Jamie Dornan. Amanda... Continue reading at The Bookseller
[ The Bookseller | 2014-08-08 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Bloomsbury has signed world rights to an account of the kidnapping of a Nazi general involving... Continue reading at The Bookseller
[ The Bookseller | 2014-08-07 00:00:00 UTC ]
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