AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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The Thor in Marvel's comic book universe is about to become a woman. This is very cool news, but not entirely for the reasons you might imagine. Continue reading at Wired
[ Wired | 2014-07-16 00:00:00 UTC ]
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E-book publisher Start Publishing has added 795 titles to its catalogue in a deal with independent publisher Mason Crest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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Faber has signed a debut psychological thriller by writer Susan Crawford. Katherine Armstrong... Continue reading at The Bookseller
[ The Bookseller | 2014-07-15 00:00:00 UTC ]
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Hodder & Stoughton has signed a book from Nev Schulman, the host and executive producer of... Continue reading at The Bookseller
[ The Bookseller | 2014-07-11 00:00:00 UTC ]
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Picador has signed a memoir from US comedian and actress Amy Poehler in a "closely-fought... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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Fourth Estate has signed a debut novel from the c.e.o. of The Book People, Seni Glaister. Clare... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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Nine romance writers are distributing an anthology of short stories, "Naught Nine," through INscribe Digital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Simon & Schuster’s Gallery Books division has entered into a co-publishing agreement with Omnific Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Transworld has signed a book from David Merron, who was evacuated from the East End of London to... Continue reading at The Bookseller
[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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Hillary Clinton has kicked off the UK promotional activity for her memoir Hard Choices (Simon... Continue reading at The Bookseller
[ The Bookseller | 2014-07-03 00:00:00 UTC ]
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After many years as a distribution-only client of Penguin, Kensington Publishing has inked an expanded sales and distribution agreement with the newly combined Penguin Random Publisher Services, the Penguin Random House distribution unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Philip Gwyn Jones has acquired two novels from author Gavin McCrea for his list at Scribe UK.... Continue reading at The Bookseller
[ The Bookseller | 2014-07-01 00:00:00 UTC ]
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Independent Publishers Group has struck deals with six new publishers—two under IPG Distribution, and four under Trafalgar Square Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Bloomsbury gets ‘Inked’ and throws down for Dinerstein and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Belgiums De Persgroep to buy publisher of papers including Brabants Dagblad and De Gelderlander in the NetherlandsEuropean newspaper publisher Mecom Group has agreed to be acquired by Belgian media group De Persgroep for £196m.Mecom shareholders will receive 155p per share in cash, representing... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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In an agreement signed days before Perseus’ acquisition by Hachette, Microcosm Publishing, an alternative culture publisher and distributor, has signed a distribution deal with the Legato/Perseus distribution unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Europa Editions UK has acquired its first title by a British writer, a historical fiction novel... Continue reading at The Bookseller
[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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SAGE is the 100th publisher to sign on to the service, which offers library patrons and staff instant access to journal content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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