AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Hesperus Press has acquired the latest novel by Sri Lankan novelist Roma Tearne, who was... Continue reading at The Bookseller
[ The Bookseller | 2014-09-17 00:00:00 UTC ]
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Kyle Books has acquired a guide to glamorous living from “Made in Chelsea” star Mark-... Continue reading at The Bookseller
[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Bloomsbury has acquired the world rights for two picture books from debut author Lou Carter.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Winters goes ‘Underground’ at Mulholland and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Pavilion Books has bought a Creole cookbook by Vanessa Bolosier. Senior commissioning editor... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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Avon has signed rights in three novels by C L Taylor. Senior commissioning editor Lydia Vassar-... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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William Heinemann has acquired a book which will reveal “the powers of the unconscious mind... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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Century is to publish a book by former IRA member turned informant Sean O’Callaghan,... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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European periodical and online publishers have urged the European Commission to reject Google’s latest proposal to settle an antitrust case.The commitments proposed by Google would not stop the company’s “abusive promotion of its own services,” the publishers said in their response, sent to the... Continue reading at PC World
[ PC World | 2014-09-04 00:00:00 UTC ]
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Piatkus has acquired a book by musician Amanda Palmer based on her TED talk The Art of Asking.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-03 00:00:00 UTC ]
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E-book retailer Kobo has reached an agreement with Blake eLearning to sell the company’s interactive Reading Eggs kids’ ebooks through the Kobo Kids’ Store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Corvus has acquired the debut novel of Vanessa Tait, the great-granddaughter of Alice Liddell,... Continue reading at The Bookseller
[ The Bookseller | 2014-09-02 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Digital vendor Trajectory announced deals at the Beijing International Book Fair to distribute the ebook titles of RosettaBooks and Berrett-Koehler in the Chinese market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Comics can wed different parts of a story together and really show things in ways prose can’t,” said Riva Hocherman, an editor at Metropolitan Books (an imprint of Holt), about "Verax," a forthcoming work of graphic nonfiction that tackles the history of the National Security Agency’s electronic... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Granta Books has acquired new books from Rachel B Glaser and Amy Bloom, in deals with Cathryn... Continue reading at The Bookseller
[ The Bookseller | 2014-08-26 00:00:00 UTC ]
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Wales-based children’s and young adult publisher Firefly Press has acquired a YA science... Continue reading at The Bookseller
[ The Bookseller | 2014-08-26 00:00:00 UTC ]
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