AOL's Periscope Rival Signs First Moneymaking Brand Deal

AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-12-01 00:00:00 UTC ]
News tagged with: #facebook live

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William Collins signs The Ritchie Boys

William Collins has signed a book on German-born Jews in the 1930s who escaped Nazi Germany, only to return to fight on the front-line. Editorial director Martin Redfern signed UK and Commonwealth rights, excluding Canada in The Ritchie Boys by Bruce Henderson in a deal with Don Conaway at... Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Bookshops begin Go Set A Watchman deals

Blackwell’s and Foyles are both offering discounts to people who pre-order Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann). Go Set a Watchman, written by Lee before her bestselling novel To Kill a Mockingbird but featuring some of the same characters, will be released on... Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Black & White signs teenager's Wattpad trilogy

Scottish independent publisher Black & White Publishing has acquired a three-book series by 17-year-old Estelle Maskame, which has already had 4m hits on Wattpad. Maskame has more than 125,000 Twitter followers and her Did I Mention I Love You? (DIMILY) trilogy has had 4m hits on digital... Continue reading at The Bookseller

[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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Corvus signs 'captivating' curse tale

Atlantic imprint Corvus has signed a novel about a young librarian by Erika Swyler. Editorial director Sara O'Keeffe signed UK and Commonwealth rights, excluding Canada, in The Book of Speculation in a deal with John Wordsworth at Zeno Agency on behalf of the Folio Literary Agency. The book... Continue reading at The Bookseller

[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Zoella's brother signs with H&S

Hodder & Stoughton has acquired a graphic novel by YouTuber Joe Sugg, the younger brother of Zoella. Senior editor Briony Gowlett bought world rights to the book from Lucy Lendrem at Gleam Futures. Sugg runs the ThatcherJoe YouTube channel, which has more than 3.6m subscribers, and... Continue reading at The Bookseller

[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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Draft2Digital Inks E-book Deal with German Bookseller

Draft2Digital is a self-published ebook platform offering about 40,000 titles and adding more than 3,000 titles a month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Hegarty's 'Darkmouth' gets film deal

Alcon Entertainment has acquired the film rights to Darkmouth, the newly released children’s fantasy novel by Irish author Shane Hegarty, for a "very high" six-figure dollar sum. The book, published today (29th January) by HarperCollins Children’s Books, is the first in a monster-hunting... Continue reading at The Bookseller

[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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New Telgemier, Kibuishi Deals Mark Graphix’s 10 Year Anniversary

Scholastic plans a year of special convention events and giveaways of special prints by top artists to celebrate the 10th anniversary of Graphix, its kids' graphic novel imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Pavilion signs "Great British Sewing Bee” finalist

Pavilion has signed a book by “The Great British Sewing Bee” finalist Chinelo Bally. Bally was a runner-up in the second series of the show, aired on BBC Two in 2014. Amy Christian, senior commissioning editor at Pavilion, bought world rights from Stuart Cooper of Metrostar Media Limited. Continue reading at The Bookseller

[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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S&S Children’s signs Kristina Stephenson

Simon and Schuster Children’s Books has acquired a new picture book series by author and illustrator Kristina Stephenson.   The Molly Maybe’s Monsters series features a heroine (Molly Maybe) who travels to Undermunder, a magical world, with her canine friend Waggy Burns. The first book, Molly... Continue reading at The Bookseller

[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Trade reacts to Macmillan-Springer deal

Last week’s revelation that Holtzbrinck will partner with Springer to create a new, combined publishing company sprang a surprise on the industry. Continue reading at The Bookseller

[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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Book Deals: Week of January 26, 2015

Boudreaux makes Yapa first buy at Little, Brown and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Neal Stephenson Inks New Deal at HC

Bestseller Neal Stephenson ('Cryptonomicon') has inked a new two-book, world English rights deal with HarperCollins. The first title in the deal, 'Seveneves,' is set for May 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Michael O’Mara Books signs ‘Whispering’ Bob Harris

Michael O’Mara Books has acquired the autobiography of BBC Radio 2 presenter ‘Whispering’ Bob Harris. Lesley O’Mara, m.d., brokered the deal for world rights from Harris. The DJ and presenter has been in the music industry for more than 40 years, with stints on BBC Radio 1. He also presented... Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Holtzbrinck And BCP Agree to Merge Science and Education Brands

Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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Bookseller killed by falling sign at Blackpool Waterstones

Waterstones has confirmed the tragic death of one of its "much-loved" booksellers, Margaret Sheridan, after an incident at its Blackpool shop yesterday (12th January).  The company paid tribute to Sheridan, 68, from Singleton, who died at the scene after being hit by a falling Waterstones sign.... Continue reading at The Bookseller

[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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