AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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After selling more than 2m ebooks under her own steam, the DIY star has now sold ‘dark, sexy’ Madame X trilogy to Berkley BooksRomance novelist Jasinda Wilder has become the latest self-published writer to land a major deal with a mainstream publisher, after her “dark, sexy” Madame X trilogy was... Continue reading at The Guardian
[ The Guardian | 2015-04-07 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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Canongate has signed memoir from Amy Liptrot, combining her recovery from alcoholism with a tribute to the natural world. The Outrun was signed by senior editor Jenny Lord in a deal for world rights with James Macdonald Lockhart at Antony Harwood Ltd. Liptrot grew up on a sheep farm on... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Berkley lands indie sensation for seven figures and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Authors including Philip Pullman, Michael Rosen, John Dougherty, and Alan Gibbons have signed a letter saying baseline assessment tests should not be brought in to primary schools. The tests, to be introduced in September 2015, will take place in the first few weeks after a child starts in... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Penguin Random House imprint Viking is to publish Elvis Costello’s memoir this autumn. Unfaithful Music & Disappearing Ink will offer “unique view of his unlikely and sometimes comical rise to international success, with diversions through the previously undocumented emotional foundations... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Danielle Steel has signed a 10-book contract with Pan Macmillan, moving to the publisher from Transworld, where she has been for the last 26 years. Jeremy Trevathan, publisher of Macmillan adult books, signed UK and Commonwealth rights, excluding Canada, in a deal negotiated with Cullen Stanley... Continue reading at The Bookseller
[ The Bookseller | 2015-04-01 00:00:00 UTC ]
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Portobello Books has signed a project Rose George, exploring our relationship with blood. From Blood: Around the World in Nine Pints will see George looking at blood, from having her own blood analysed, to telling the story of the woman who founded the Blood Transfusion Service and the politics... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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Total revenue at Penguin Random House rose 25.2% in 2014 to 3.32 billion euros, while EBITDA increased 24.5% to 452 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Oxford University Press has signed a host of book deals in the run-up to the Bologna Book Fair, including titles by Joel Stewart and Roland Chambers. OUP commissioning editor Peter Marley bought world rights Tiny Cops and Robbers, by Stewart, who is an illustrator who has worked with Julia... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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Simon & Schuster will publish a book by William Sitwell on how Lord Woolton kept Britain fed during the Second World War. Non-fiction publishing director Iain MacGregor acquired world rights for Eggs or Anarchy in a deal with Caroline Michel at PFD. The book looks at Woolton's time as the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired debut novels by Ross Welford and Justin Fisher. Welford’s Time Travelling with a Hamster is about a boy called Al who receives a letter from his dead dad that leads him to a time machine. Publishing director Nick Lake, who acquired world rights in a... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
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Constable has bought a biography of Malcolm McLaren by Paul Gorman. Publishing director Andreas Campomar bought world rights to the book from Margaret Hanbury at The Hanbury Agency. The book will chart McLaren’s upbringing and experiences as an art school student in London, his opening with... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Viking has pre-empted the new book by economist Thomas Piketty, author of the bestselling Capital in the Twenty-First Century (Belknap Press and Harvard University Press). Chronicles will give Piketty’s views on a variety of contemporary subjects and individuals, including the financial... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Playster, a new subscription platform offering access to books, music, games and films, has added 14,000 backlist titles from HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Gollancz is to publish two novels and two e-novellas by Tom Lloyd. Commissioning editor Marcus Gipps acquired world rights to Stranger of Tempest, Princess of Blood, and the two e-novellas from Simon Kavanagh of the Mic Cheetham Agency. Lloyd is the author of the Twilight Reign series, as well... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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