AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Stanton captures more ‘Humans’ for SMP and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Quercus Children's books has signed Stonebird, a middle-grade novel from debut author Mike... Continue reading at The Bookseller
[ The Bookseller | 2014-03-21 00:00:00 UTC ]
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A seasoned rights agency knows the answers to the following questions: What kind of title will sell and what will become silverfish fodder in the warehouse? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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World-wide aggregator and digital distributor Publish on Demand Global (PODG) finalized a distribution deal with Flipkart.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Amazon began its retail life as an online book distributor, though it's something we rarely consider the company now -- unless you choose to count digital versions for Kindle and Kindle apps. However, a thriving market for textbooks exists and that has become a recent focus for the company --... Continue reading at Betanews
[ Betanews | 2014-03-18 00:00:00 UTC ]
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For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-18 00:00:00 UTC ]
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JK Rowling, Philip Pullman, Jeanette Winterson and tens of other authors have signed a... Continue reading at The Bookseller
[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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Granta Books has signed Nobody is Ever Missing, a debut novel from Catherine Lacey. Anne Meadows... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Jodi Thomas gets seven figures from Harlequin, Samantha Bee goes middle grade, "distressed baby" mom sells a memoir, and more, in this week's book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian
[ The Guardian | 2014-03-15 00:00:00 UTC ]
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Portobello Books has signed a second book from award-winning Guardian reporter Ian Cobain. The... Continue reading at The Bookseller
[ The Bookseller | 2014-03-14 00:00:00 UTC ]
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Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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E-books by Sainsbury’s has sold the brand and social networking elements of ebook site... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Tor seeks ‘Truth’ from Dennard, gets ‘Unnoticed’ by Brockway and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
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It was recently revealed that former banker John Lefevre, who lives in Texas and does not work for Goldman Sachs, was behind the popular Twitter account. Publisher Simon & Schuster said at first it would still publish Lefevre's book but now says the deal has canceled. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
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Canongate has signed world rights to Blackbird, the first in a new crime series by Texan author... Continue reading at The Bookseller
[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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The Girls author Lori Lansens has moved from Virago to Simon & Schuster for a new two-book... Continue reading at The Bookseller
[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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Looks like whatever happens in the Goldman Sachs elevator will stay in the Goldman Sachs elevator. Less than two weeks after the anonymous author of the popular @GSElevator feed on Twitter was... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-07 00:00:00 UTC ]
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