AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
News tagged with:
#facebook live
Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customersThe Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could... Continue reading at The Guardian
[ The Guardian | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaigns
#including tv
#print ads
#nationwide network
HarperVoyager has signed world English rights to two sci-fi/fantasy novels from debut author... Continue reading at The Bookseller
[ The Bookseller | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpervoyager signs
#sci-fi debut
#debut author
Transworld has acquired world rights to Susan Barker’s The Incarnations, being described by... Continue reading at The Bookseller
[ The Bookseller | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#transworld signs
US singer Mariah Carey is set to create a Christmas children’s picture book based on her... Continue reading at The Bookseller
[ The Bookseller | 2014-01-24 00:00:00 UTC ]
More news stories like this |
The anonymous figure behind the Twitter handle is reported to be releasing a book titled 'Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking' this October. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anonymous writer
#book deal
#twitter handle
#book titled
#investment banking
Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#images appeared
#past couple
A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
More news stories like this |
Penguin imprint Allen Lane will publish a new book from American author and business journalist... Continue reading at The Bookseller
[ The Bookseller | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american author
Endgame, by the controversial author of A Million Little Pieces, sold in joint publishing and film dealJames Frey, best known for his partially-fabricated memoir A Million Little Pieces, has landed a reported $2m (£1.2m) film deal for his latest novel, a Hunger Games/Battle Royale-esque story... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drawn criticism
#suzanne collins
#hunger games
Last week, Image Comics presented Image Expo 2014, an innovative single-publisher media event, held at the Yerba Buena Center for the Arts in downtown San Francisco to show off its artists and forthcoming projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
More news stories like this |
Increasingly fixated on the stars of today, such as Hilary Mantel and JK Rowling, publishers are neglecting the experimenters who could save their industry tomorrow: the mid-list writersThe tickets sold out months ago. Long before the admiring reviews of the stage adaptation of Hilary Mantel's... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nathan filer
#costa award
The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday
[ Digiday | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#created equal
Random House Audio has signed an agreement with BBC Worldwide to sell and distribute the company... Continue reading at The Bookseller
[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#bbc worldwide
Oyster, the ebook subscription service launched this year, has reached a deal with the Perseus Books Group to launch a pilot program offering 100 Perseus titles through the Oyster subscription catalog Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
More news stories like this |
Choc Lit has bought world rights in self-published author Kirsty Ferry’s adult fantasy The... Continue reading at The Bookseller
[ The Bookseller | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published author
#choc lit
Black and White Publishing has bought two books by debut crime novelist M P Wright. Campbell... Continue reading at The Bookseller
[ The Bookseller | 2013-12-12 00:00:00 UTC ]
More news stories like this |
Legend Press has acquired a new crime novel by former BBC journalist Bea Davenport.... Continue reading at The Bookseller
[ The Bookseller | 2013-12-11 00:00:00 UTC ]
More news stories like this |
The Independent Publishers Guild (IPG) has partnered with Ingram Content Group to allow... Continue reading at The Bookseller
[ The Bookseller | 2013-12-09 00:00:00 UTC ]
More news stories like this |
The Impress Project aims to attract newspapers and publishers that want a regulator 'independent of owners and politicians'The former editor of the Sunday Times, Sir Harold Evans, is backing an initiative to set up a press regulator to rival the body being launched by the publishers of the Sun,... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#royal charter
#lobbying hard
New industry-backed watchdog, successor to the Press Complaints Commission, could be up and running by 1 MayMore than 90% of national newspapers and most regional publishers have signed up to the industry's successor to the Press Complaints Commission, according to the new regulator's... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consistently argued
#concerned parties