Publish and be branded: the new threat to literature's laboratory

Increasingly fixated on the stars of today, such as Hilary Mantel and JK Rowling, publishers are neglecting the experimenters who could save their industry tomorrow: the mid-list writersThe tickets sold out months ago. Long before the admiring reviews of the stage adaptation of Hilary Mantel's novels Wolf Hall and Bring up the Bodies hit the press at the end of last week, theatre-goers were in no doubt they wanted to see six hours of blazing Tudor intrigue.A £7m BBC adaptation beckons, with the actor Mark Rylance teaming up with Peter Kosminsky, director of The Government Inspector.The runaway success of Mantel's story could be seen as a heartwarming tale for the book industry, but it comes at a time when many insiders worry such a tale will become increasingly rare as talented authors find it ever harder break through.Authors with middling sales – like Mantel, before she led Thomas Cromwell up the bestseller list – are getting less care and attention from large publishers, with readers ever-more fixated on fantasy blockbusters, it is said.For HarperCollins, the publishing giant behind 4th Estate, the imprint that publishes Mantel, bestselling authors have become more important than ever. Charlie Redmayne, chief executive of HarperCollins, recently described Mantel as one of several writers, along with Michael Morpurgo and JK Rowling, "who have transcended being an author and are brands in their own right".He added: "In a digital world, they are going to create a huge... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-13 00:00:00 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Nobel literature prize winner Louise Glück to publish new poetry in 2021

The poet, whose acceptance speech will also be released on Monday, will publish Winter Recipes from the Collective in 2021Nobel laureate Louise Glück is set to publish her first poetry collection in seven years in 2021 – her first since becoming the 16th female winner of the literature... Continue reading at The Guardian

[ The Guardian | 2020-12-07 11:00:36 UTC ]
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Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Opportunity: India Literature and Publishing Sector Research

The British Council is seeking proposals from researchers to conduct research into India’s trade publishing and literature sectors, identifying opportunities for internationalisation and identifying challenges and issues faced by publishers and other literature organisations from working and... Continue reading at British Council global

[ British Council global | 2020-10-26 15:43:22 UTC ]
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Margaret Busby: how Britain's first black female publisher revolutionised literature – and never gave up

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[ The Guardian | 2020-10-22 05:00:17 UTC ]
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Self-censorship a growing threat to publishing freedom, warns IPA

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[ The Bookseller | 2020-10-16 07:59:13 UTC ]
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Publishing Awards Notes: Madrid’s Desperate Literature Prize Goes to Angela Finn

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[ Publishing Perspectives | 2020-06-26 17:54:35 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

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[ Digiday | 2019-12-19 05:00:20 UTC ]
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The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

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[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

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[ AdWeek | 2019-09-27 20:14:59 UTC ]
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[ Digiday | 2019-06-10 04:02:14 UTC ]
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“Brand Power” Is Not a Myth for Magazine Publishers

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[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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The perfect buyer for the National Enquirer, Runner’s World does retail, The Onion’s threats: Publisher’s Brief

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[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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The Rundown: Brand licensing shows promise for few publishers

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[ Digiday | 2019-04-11 00:00:00 UTC ]
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[ Digiday | 2019-04-01 00:00:00 UTC ]
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Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

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[ Digiday | 2019-03-25 00:00:00 UTC ]
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Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

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[ Digiday | 2019-03-13 00:00:00 UTC ]
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YouTube’s brand-safety woes give publishers a boost in selling video ads directly

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[ Digiday | 2019-02-25 00:00:00 UTC ]
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Facebook finally lets brands and publishers into Groups

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[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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