AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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The Friday Project has signed UK rights to Paramedico: Around the World by Ambulance by Benjamin... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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Michael Joseph has acquired Six Weeks to OMG, a dieting title which has already been a self-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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Welsh rugby captain Sam Warburton has signed a two-book deal with Simon & Schuster. The... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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Reactions of surprise and bemusement have continued in the trade today in the wake of this... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Amazon says it has signed a deal for the electronic books rights to all seven Harry Potter titles in English, French, Italian, German and Spanish for its Kindle lending library. Continue reading at Stuff
[ Stuff | 2012-05-11 00:00:00 UTC ]
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Raintree has acquired the first titles for its fledgling fiction list, Curious Fox, from Fiction... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Houghton Mifflin Harcourt (HMH) has teamed up with Barnes & Noble’s Nook to deliver e-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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The deal with the maker of the popular Nook ebook reader shows that Microsoft, like Apple, understands that ecosystems are the key to success. Continue reading at PC World
[ PC World | 2012-05-01 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy is to be published in Germany by Carlsen and Ullstein,... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Weidenfeld & Nicolson has acquired one of the hotly-tipped books of London Book Fair, Golden... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Penguin Children’s has acquired UK and Commonwealth rights from Penguin US division Dutton... Continue reading at The Bookseller
[ The Bookseller | 2012-04-20 00:00:00 UTC ]
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Simon & Schuster has signed world rights in two novels by début author Susan Elliott... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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Hachette UK c.e.o. Tim Hely Hutchinson has assured authors that the publisher is... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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Sceptre has signed three new titles, striking deals for a non-fiction title about avoiding errors... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
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Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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Hot pre-Fair debut The Palace of Curiosities by poet and performance artist Rosie Garland has... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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