AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first moneymaking deal with a marketer.Clothing brand Guess will use AOL's Kanvas to promote its #GuessAllAccess campaign by live-streaming an event the brand is throwing in Miami on Tuesday with Flaunt Magazine. The campaign marks the brand's first foray into the mobile live-streaming space that emerged earlier this year with the launches of Periscope and Meerkat.A brand trying out a new piece of technology isn't necessarily newsworthy. It happens fairly often and usually for free. However in the case of Kanvas and Guess, there's money being spent. "If money changes hands, the bar is raised in terms of the experience that you have to deliver on both sides," said Kanvas Labs co-founder Vic Singh. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
News tagged with:
#facebook live
Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 13:00 Simon & Schuster has signed a fiction deal with its picture book author Suzi Moore, whose Little One's Bedtime is published tomorrow [4th August]. Fiction editor Jane Griffiths bought world rights to two novels from Sophie... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ss signs
#fiction deal
In an early teaser video for AOLs new digital magazine, the project's lead director puckishly called it the app for when you crap. But make no doubt about it, AOL's iPad app Editions which launches this week, wants to be your personalized, daily reader for the bathroom, bedroom, and anywhere... Continue reading at AdWeek
[ AdWeek | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#feature set
#ad strategy
Former Schofield Media employees are still wondering if there is a chance that select brands may be revived after the company shut down last week as a result of lender Wells Fargo pulling financing. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-28 00:00:00 UTC ]
More news stories like this |
To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek
[ AdWeek | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strategy based
#defining moment
#managing partner
Written By: Charlotte Williams Publication Date: Tue, 26/07/2011 - 08:00 New publishing house Rickshaw Publishing has signed up a further five authors, having announced its launch list of three titles earlier in the year. The west-London based publisher plans to release eight to 10 titles next... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teen titles
#launch list
#future years
#ve received
Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped lead
#panel discussion
#ned brody
#digital content
Written By: Katie Allen Publication Date: Thu, 21/07/2011 - 12:40 Angry Robot is to publish a debut novel by Canadian writer Madeline Ashby. vN is set in a near-future where robots and humans live side by side, and follows Amy, who has grown up with a cybernetic mother and human father. Alone... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this |
Written By: Neill Denny Publication Date: Thu, 21/07/2011 - 08:45 John Blake has signed a book by a journalist-turned-lawyer on the Rupert Murdoch story, for publication next February. Called The Rise and Fall of the Murdoch Empire the book will be written by John Lisners, who worked for... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#decade ago
Written By: Graeme Neill Publication Date: Thu, 21/07/2011 - 09:00 Murdoch Books has bought a healthy living cookbook from "Grease" star Olivia Newton-John. Managing director Christine Jones bought US, UK, Australian and New Zealand rights from Louise Georgeson. LivWise will be published in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#zealand rights
#absolutely delighted
Written By: Bookseller Staff Publication Date: Tue, 19/07/2011 - 09:15 The Bookseller has added its voice to calls for Amazon's acquisition of The Book Depository (TBD) to be referred to the Competition Commission. The Office of Fair Trading's deadline for submissions about the merger ended at... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller group
#competition commission
#fair trading
#bookselling market
Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD
[ AllThingsD | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#road track
Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 10:29 A new collection of stories from the late Nobel Prize-winning author Aleksandr Solzhenitsyn; a début by a former Macmillan, Penguin and Hachette marketer; and Richard Fords new novel were among the rights deals signed this... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#counterpoint press
#anna carmichael
#abner stein
Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big change
Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world. From October 2010,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital platform
#offers access
The Huffington Post Media Group, AOL's fast-moving content unit, is launching a celebrity site called HuffPost Celebrity today, as well as another called HuffPost Culture. HuffPost Celebrity, which ate AOL's former celeb-focused site Popeater, is in a very crowded arena online, with competitors... Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#people magazine
#web site
Written By: Charlotte Williams Publication Date: Thu, 07/07/2011 - 08:55 Canongate's near million-pound book deal for the memoirs of Wikileaks-founder Julian Assange is now in doubt, according to reports in the Guardian today. The deal was signed in December, with Canongate buying world... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights selling
Written By: Charlotte Williams Publication Date: Wed, 06/07/2011 - 09:19 The third edition of the Encyclopedia of Science Fiction is to be released online later this year by ESF Ltd, a new company set up by the contributors to the book, in association with Orion imprint Victor Gollancz. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
#company set
Written By: Lisa Campbell Publication Date: Tue, 05/07/2011 - 11:26 The Office of Fair Trading (OFT) has announced it is to investigate Amazons acquisition of The Book Depository. The official body has issued an invitation to comment notice asking for written representations about any... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announced yesterday
#book depository
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
#breakneck pace