#strategy based

Publishing news tagged with #strategy based

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Apple's Newsstand Boosting Mag Sales, But Will it Last?

Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather... Continue reading at 'AdWeek'

[ AdWeek | 2011-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid subs #high hopes #tiny part #kindle fire #strategy based #tablet market

AOL’s Reorg: A Mixed Message for Media Buyers?

To hear it from AOL, content and brands are the keys to the company’s comeback strategy. But some in the industry wonder if the company’s new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at 'AdWeek'

[ AdWeek | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategy based #defining moment #managing partner