Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500 affiliate publishers and a reach of 94 million monthly unique visitors, making it the eighth biggest Web property. But even that approach may have its limits. So now, Glam is rolling out a new model that it says will give it more control over its content and the surrounding environment, thereby creating a safer environment for advertisers. Under Glam 2.0, as its called, contributors will publish to a new content management platform that Samir Arora, Glams chairman and CEO, says will make it easier for Glam to package that content and create special sections for advertisers. Well be able to more tightly manage editorial by being on the same platform, Arora said. Well start to feel like an AP or Reuters. The model is launching with Bliss, a newly announced health and wellness vertical. Its channels will include Health, Wellness and Family & Moms. Bliss has signed 100 contributors including EmpowHer, MyFitnessPal and YourTango, and is targeting a reach of 11 million uniques. Around 300 authors have already moved over to Glam 2.0, according to the company. But its goal is to have 1,000 of its 4,000 authors sign on. Getting there will require a big change for Glams many staunchly... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-14 00:00:00 UTC ]
The $360 million mortgage for Goldman Sachs’ former headquarters at 85 Broad St. is a “loan of concern,” Fitch Ratings said.Goldman developed the 1.1 million-square-foot building in 1983 to house its entire workforce of 1,500 before moving out in 2010 for new headquarters on West Street. Only... Continue reading at Crains New York
[ Crains New York | 2024-07-11 17:49:07 UTC ]
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In January, the Guardian became the first national newspaper to use recyclable packaging. Here, the team behind the change explain how it came about – and how readers have respondedAs part of a pioneering move to reduce plastic waste, the Guardian’s print edition will no longer be sold in... Continue reading at The Guardian
[ The Guardian | 2019-02-09 00:00:00 UTC ]
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A few months ago Facebook implemented a big change in its algorithm that impacted what kind of content it would surface to users. In a move that sent shivers down the spines of media professionals, Facebook said it would de-prioritize publisher content in favor of posts between connections. For... Continue reading at Fast Company
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It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age
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The big change for BISACs in 2016 is new way categories for young adult titles, adding much more granularity to formerly broad categories. Continue reading at Publishers Weekly
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Time Inc.'s All You is broadening its distribution, moving beyond the exclusive newsstand deal it had with retail giant, Walmart. The April issue of the smart-shopping magazine will be available at major retailers across the country, including Target, CVS, Walgreens and Barn Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-25 00:00:00 UTC ]
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Glam Media built a big collection of online blogs aimed at women on the premise that by serving up high-quality content, it could appeal to brand advertisers who have shunned lower cost ad networks. The company appears to have had the right idea; launched in 2005, it now claims some 2,500... Continue reading at AdWeek
[ AdWeek | 2011-07-14 00:00:00 UTC ]
More news stories like this