AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads. Advertisers also use the platform to manage their... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-27 00:00:00 UTC ]
News tagged with: #programmatic platform #location-based ads #rivals facebook

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Native-Ad Metrics Startup SimpleReach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big round #foundational player #kirk wolfe #general partner #mk capital #atlas ventures #village ventures #native advertising #tactic embraced

RBI Sells Reed Construction Data, RSMeans

Reed Business Information has been relatively quiet since divesting or closing big chunks of its publishing business in the aftermath of the recession, but the company made more significant M&A moves this week. RBI announced it's sold a 51 percent stake in Reed Construction Data to Warburg... Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company made

Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

Book Deals: Week of July 21, 2014

FSG goes six figures for middle-grade debut and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #middle-grade debut

HMH Strikes Deal with Cricket

The deal will give HMH access to over 100k articles and passages from Cricket's library to include in instructional and supplemental tools for students and teachers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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Cookbook Deals for July 2014

This month, new deals for a star of 'MasterChef Australia,' the minds behind NYC hotspots Eleven Madison Park and The NoMad, and the host of 'Korean Food Made Simple.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook deals

Rupert Murdoch's six decades of television and newspaper deals

From one Adelaide evening paper to bidding for a US giant - Rupert Murdoch's life in acquisitionsRupert Murdoch created a global media empire from humble beginnings when he inherited Adelaide's The News from his father in the 1950s. More than 60 years and dozens of deals later, the 83-year-old... Continue reading at The Guardian

[ The Guardian | 2014-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #humble beginnings #time warner

How Top Publishers Label Content Recommendation Ads

As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debate rages #native advertising

Jackson moves to S&S in four-book deal

Simon & Schuster has signed Eighty Days erotica author Vina Jackson for a four-book deal.... Continue reading at The Bookseller

[ The Bookseller | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #four-book deal #simon schuster

Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure

The New Thor Is a Big Deal, But Not Because She’s a Woman

The Thor in Marvel's comic book universe is about to become a woman. This is very cool news, but not entirely for the reasons you might imagine. Continue reading at Wired

[ Wired | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big deal

Start Publishing in Deal with Mason Crest

E-book publisher Start Publishing has added 795 titles to its catalogue in a deal with independent publisher Mason Crest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #mason crest

Adicio to Power New Career Centers for Morris Publishing Group's Newspapers Nationwide

Adicio has announced an agreement with Morris Publishing Group, LLC, a division of Morris Communications, that will launch new career centers at each of Morris’ 10 daily newspapers and 30 non-daily publications in 10 markets across the U.S. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morris communications

Gallery Books in Deal with Omnific

Simon & Schuster’s Gallery Books division has entered into a co-publishing agreement with Omnific Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gallery books #simon schuster #co-publishing agreement

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek

[ AdWeek | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #rising star #rolling stone #huge part #ad world

How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve worked

YP CEO: We Were 'Mobile First' Before It Was Cool

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its... Continue reading at AdWeek

[ AdWeek | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad agency #one-stop shop #remain competitive #real time

Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek

[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #santa monica #raised $2 #growing segment #digital advertising #michael lazerow #ben barokas

IBM Watson, Cookbooks, And Food's Big Data Future

IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibm watson #big data

Facebook buys video ad platform LiveRail

Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #$400 million #$500 million