Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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#consumer products
Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
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The Perseus Books Group is integrating its London and New York sales teams, placing them under the control of someone who will take over the newly created role of v-p of international sales and marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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#international sales
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Penguin Random House’s crime community Dead Good Books and Specsavers have teamed up for #... Continue reading at The Bookseller
[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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A documentary based on '13 Hours: The Inside Account of What Really Happened in Benghazi' (Twelve, 9781455582273), by Mitchell Zuckoff with the Annex Security Team, will premiere on Friday, September 5 on the Fox News Channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Kensington Publishing has entered an exclusive partnership with the Books-A-Million bookstore chain to launch Lyrical High Notes, a new line that will release select titles from Kensington’s digital imprint in trade paperback editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Blurb, the POD self-publishing platform, announced a global print distribution partnership with Ingram, new trim-size and wholesale discounts and lower-priced print production costs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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