Magazine media is finding a number of pioneering use cases for ambient computing. The post Alexa and Hearst Team Up on ‘Voice-First’ Brand appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-11-14 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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#share content
#mobile space
#credit cards
#critical component
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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A coalition of publishers and education and industry groups has called on the U.S. Congress to support dedicated school library funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-19 00:00:00 UTC ]
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#library funding
As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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#media property
#commercial space
#holy grail
Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age
[ Advertising Age | 2015-03-02 00:00:00 UTC ]
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#starcom mediavest
#universal mccann
#interpublic group
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#told staff
#hearst corporation
#advertising executive
As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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#sponsor content
#longer apply
#digital world
#town hall
Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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#media companies
#american express
#brand strategy
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Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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One of Peru's fledgling publishers, Colmena Editores, is making room for edgy new generation of authors, while also offering classics and criticism. The post Peru’s Colmena Editores Gives Edgy Debut Authors a Voice appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-13 00:00:00 UTC ]
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#making room
#post peru
Morgan James Publishing, which dubs itself a house that functions on the "entrepreneurial" model, is partnering with Aerbook and the Aer.io Retail Network to offer excerpts and sales of its titles via social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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Actress Sheridan Smith will voice a new audiobook of Lewis Carroll’s Alice’s Adventures in Wonderland as part of the global Puffin Classics re-launch. Alice’s Adventures in Wonderland will be one of twenty Puffin Classics being reissued by Penguin Children’s Books, in a new series design by... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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#150th anniversary
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Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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#twitter channels
#corporate news
Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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#random house
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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#real time
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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#enduring power
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Next month, the bookstore and publisher will begin testing a pilot romance program in which a bestselling author promoted four titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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#begin testing
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Carmen Callil’s publishing company has set about proving that there are many excellent but neglected women writers well worth publishing and reprintingMore women than men buy books; more women read books and more women write books, especially novels, and they always have. Yet women writers are... Continue reading at The Guardian
[ The Guardian | 2015-01-26 00:00:00 UTC ]
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#ursula owen
Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
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#decade ago
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