Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. “It’s not news that the media industry has been challenging, especially for independent, digital publishers with advertising-centric models,” wrote founder Brit Morin, a former Ad Age 40 under 40, in a Medium post. The 33-year-old noted that while the company has purposely tried to diversify its revenue streams into e-commerce, classes and events, it is still struggling enough to downsize. Morin, a tech veteran from Google and Apple, told Ad Age that the brand has seen a lot of return from its commerce and direct-to-consumer retail initiatives. The company “will be placing a bigger emphasis” on such areas moving forward, she says, and will announce more soon. Brit + Co has its own line of do-it-yourself kits at Target and has a shopping section on its site. The company’s cross-network distribution generates hundreds of millions of unique users a month, according to Morin. D-to-c brands, which challenge traditional retailers by offering more value and engagement to customers, have been growing in popularity and size. In her Medium post, Morin wrote that in the future, smaller publishers will begin to resemble direct-to-consumer brands by “brokering distribution deals with larger platforms; launching subscription services; and bolstering... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Franciscan Media has laid off 27 employees, none of them in editorial, and the publisher says book sales are up and title output will increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Elena Poniatowska, winner of the Cervantes Prize 2014, and critic and essayist Enrique Krauze will be headlining Mexico’s Market Focus Cultural Programme for this year’s London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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How much does an ebook cost in Australia, Germany or India? EPub Direct offers an infographic with key statistics on ebook pricing and more. The post Ebook Pricing in Australia, Germany, India: Infographic from ePub Direct appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-18 00:00:00 UTC ]
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Although radical Islam dominates the headlines, it represents only a tiny fraction of the world’s estimated 1.6 billion Muslims. That deep global diversity figures into several forthcoming titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Computers are both a blessing and a curse when it comes to getting work done. They make it so much more efficient to create the next great novel or balance the books than doing the same task on paper. But they are also a distraction machine, tempting us with Netflix streaming, Facebook, YouTube,... Continue reading at PC World
[ PC World | 2015-01-30 00:00:00 UTC ]
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With $22 million in new funding, Scribd will boost its ebook subscription business by acquiring new content, and growing internationally. The post Scribd Raises $22 Million to Bolster Ebook Subscription Biz appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-06 00:00:00 UTC ]
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By David Saabye Sometimes it's the little ideas that make a big difference. Magazine publishers have focused on many "big" ideas in recent decades, which have manifested in such projects as News Corp.'s The Daily... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Ali Smith will be the Guest Director for the Brighton Festival 2015. The annual multi-arts festival, which celebrates music, theatre, dance, circus, art, film and literature, will take place from 2nd to 24th May 2015. Smith is the seventh guest director, taking on the mantle from the 2014 guest... Continue reading at The Bookseller
[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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Canadian publishers are optimistic about the future of the Inspire! Toronto International Book Fair, which took place November 14-16 at the Metro Toronto Convention Centre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-18 00:00:00 UTC ]
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Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Publishers have been in the direct-to-consumer sales business for some time now, offering titles online, through direct mail, and at book fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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The Sharjah International Book Fair is focused on forging cultural connections and fighting Muslim extremism through books. The post Sharjah: A Book Fair Focused on Cultural Connections appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-12 00:00:00 UTC ]
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I B Tauris will take over direct control of all aspects of the sales, distribution, marketing and publishing of its books in North America. From 1st February 2015, all marketing and publicity campaigns for North America will be handled directly from the company’s headquarters in London. The... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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The Commons Culture, Media and Sport Committee has told Arts Council England to move faster in correcting its "clear arts funding imbalance in favour of London". However ACE chair Sir Peter Bazalgette has argued for more money to help that process, saying that it is difficult for ACE to act... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
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Conde Nast began laying off employees of its corporate sales division this week, according to people with knowledge of the matter. The job cuts could number in the 70s, they said, confirming a Wall Street Journal report from earlier this week.A spokesman for Conde Nast declined to comment.The... Continue reading at Advertising Age
[ Advertising Age | 2014-10-17 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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HarperCollins is ramping up its direct sales efforts by offering authors who sell direct the chance to earn a higher royalty rate in the process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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