Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. “It’s not news that the media industry has been challenging, especially for independent, digital publishers with advertising-centric models,” wrote founder Brit Morin, a former Ad Age 40 under 40, in a Medium post. The 33-year-old noted that while the company has purposely tried to diversify its revenue streams into e-commerce, classes and events, it is still struggling enough to downsize. Morin, a tech veteran from Google and Apple, told Ad Age that the brand has seen a lot of return from its commerce and direct-to-consumer retail initiatives. The company “will be placing a bigger emphasis” on such areas moving forward, she says, and will announce more soon. Brit + Co has its own line of do-it-yourself kits at Target and has a shopping section on its site. The company’s cross-network distribution generates hundreds of millions of unique users a month, according to Morin. D-to-c brands, which challenge traditional retailers by offering more value and engagement to customers, have been growing in popularity and size. In her Medium post, Morin wrote that in the future, smaller publishers will begin to resemble direct-to-consumer brands by “brokering distribution deals with larger platforms; launching subscription services; and bolstering... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Sphere has signed a “charming second chance love story” by Sue Watson which the publisher has said will be a “focus title” for the company at London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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CEO Andrew Savikas has left the ebook subscription service as the company restructures operations under the sole ownership of O'Reilly Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-14 00:00:00 UTC ]
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In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age
[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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After four years of litigation, the Apple price-fixing case is over. But when can consumers expect to see the $400 million in refunds coming their way? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent... Continue reading at Betanews
[ Betanews | 2016-03-03 00:00:00 UTC ]
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Simon & Schuster Children’s Publishing has announced the launch of Salaam Reads, focusing on Muslim characters and stories. The post Simon & Schuster’s Salaam Reads Focuses on Muslim Characters and Stories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-29 00:00:00 UTC ]
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The annual celebration of the freedom to read, set this year for Sept. 25-Oct. 1, will focus on banned books written by people of color. The event will also look to examine why titles by diverse writers are so often challenged. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
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During a keynote at Barcelona's Mobile World Congress, Zuckerberg also pledged his support for Apple in its battle with the government.As expected, Mark Zuckerberg was quick to support Apple in its ongoing standoff with the FBI during his keynote address Monday at the Mobile World Congress in... Continue reading at Fast Company
[ Fast Company | 2016-02-23 00:00:00 UTC ]
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The Taipei International Book Exhibition has always been known for its large congregation of overseas exhibitors, and this year's event, running from February 16–-21, continues the tradition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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The people behind Camden Lock Books have opened a new independent bookshop in Hackney, east London. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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Nielsen sees 55 percent of those surveyed on global consumer confidence saying that in the fourth quarter of 2015, they believed the were in recession. The post Consumer Confidence: A Recessionary State of Mind appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
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Waterstones is “moving in the right direction” but there is still “much more work to do,” the chain’s managing director James Daunt has said after the company significantly reduced its losses last year. Continue reading at The Bookseller
[ The Bookseller | 2016-02-04 00:00:00 UTC ]
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The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at Digiday
[ Digiday | 2016-01-29 00:00:00 UTC ]
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Penguin Random House UK has launched its consumer website Penguin.co.uk, and a new corporate site Penguinrandomhouse.co.uk, designed to showcase its eight publishing divisions and their imprints. Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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Newly formed World Pub Wholesale has partnered with Quarto Publishing Group USA to become the exclusive sales force for Quarto's remainders, overstock, and hurts (damaged books). Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
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The AAP, working with the United Negro College Fund, is offering paid summer internships in the book industry to African American students at Historical Black Colleges and Universities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
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Publishers must participate in the evolution of metadata standards, improve the accuracy of inputting that data, and broaden the access to companies outside of their customer base, according to industry experts. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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