Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. “It’s not news that the media industry has been challenging, especially for independent, digital publishers with advertising-centric models,” wrote founder Brit Morin, a former Ad Age 40 under 40, in a Medium post. The 33-year-old noted that while the company has purposely tried to diversify its revenue streams into e-commerce, classes and events, it is still struggling enough to downsize. Morin, a tech veteran from Google and Apple, told Ad Age that the brand has seen a lot of return from its commerce and direct-to-consumer retail initiatives. The company “will be placing a bigger emphasis” on such areas moving forward, she says, and will announce more soon. Brit + Co has its own line of do-it-yourself kits at Target and has a shopping section on its site. The company’s cross-network distribution generates hundreds of millions of unique users a month, according to Morin. D-to-c brands, which challenge traditional retailers by offering more value and engagement to customers, have been growing in popularity and size. In her Medium post, Morin wrote that in the future, smaller publishers will begin to resemble direct-to-consumer brands by “brokering distribution deals with larger platforms; launching subscription services; and bolstering... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
News tagged with:
#bigger emphasis
#smaller publishers
#licensing deals
#consumer services
#provide specifics
Apple has reached an out-of-court settlement in the ebooks price-fixing lawsuit with U.S. states and a consumer group ahead of a trial for damages scheduled for July 14, according to records in a New York federal court.The iPhone maker will, however, continue its appeal of a verdict in July last... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district court
#southern district
#york ruled
#raise prices
#ebook market
#settlement agreement
BEA event director Steve Rosato has confirmed that in 2015 the trade portion of the show will be slightly truncated, while the consumer portion is expanding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
More news stories like this |
J.K. Rowling's publisher is laying off some employees amid a dispute with the industry's biggest book seller. Hachette Book Group cites a "changing marketplace" for layoffs that will affect less than... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jk rowling
#changing marketplace
Amid continued attention (and press coverage) for its ongoing terms dispute with Amazon, Hachette has announced a round of layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#press coverage
Following the success of Anna Todd's After series, the wildly popular stories starring the boy band will be published at the end of the year Is fan fiction something to be feared? And where did it all begin?Simon & Schuster have inked a deal for worldwide rights to One Direction fanfic.... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#worldwide rights
#wildly popular
#jane austen
Preliminary sales estimates from the Association of American Publishers StatShot program showed that sales of digital downloads of audiobooks rose about 18% in 2013, while sales of physical audio were about even with 2012, a trend that is in keeping with what has been happening with physical and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital downloads
#digital books
It’s six p.m., and I’m at John Marshall Media near Times Square in New York City, sitting in the recording booth where Kathleen McInerney has been narrating two audiobooks back-to-back for the past eight hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan audio
#times square
Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this |
OverDrive added more than 2,100 libraries to its global network in the first four months of the year, gains that mark its effort to add a wide range of direct-to-consumer services to its offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer services
#global network
#wide range
Over 70 bookshops have signed up to create profiles on Penguin Random House’s consumer book... Continue reading at The Bookseller
[ The Bookseller | 2014-05-08 00:00:00 UTC ]
More news stories like this |
A HarperCollins spokesperson has said the company is "focused on closing the deal"... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
More news stories like this |
A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this |
Powering more than 50 e-bookstores for publishers specializing in such subjects as fiction, academic, professional and romance has given Qbend COO Kaushik Sampath many unique insights on e-retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helping publishers
#sell direct
“We used to get our news from a couple of anchormen," noted Forbes CEO Mike Perlis in his OnCopyright 2014 keynote. "That’s not the world we live in any more." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
More news stories like this |
The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print isn
#print media
#upbeat period
#magazine business
The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer reports
Roughly $166 million in settlement funds collected as part of a deal to settle state and consumer charges of ebook price-fixing began flowing to consumers today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
More news stories like this |
Sixty-eight jobs have gone at Pearson's higher education business in the US, as part of the... Continue reading at The Bookseller
[ The Bookseller | 2014-03-19 00:00:00 UTC ]
More news stories like this |
Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study conducted
Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble