Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
News tagged with: #online publishers #give publishers #higher revenue #sponsor content

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Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate #article pages #premium publishers


HC Offering Authors Direct Sales Option, Higher Royalty

HarperCollins is ramping up its direct sales efforts by offering authors who sell direct the chance to earn a higher royalty rate in the process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering authors #sell direct


MPA Subs Audience Data for Ad Pages

Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #audience data #magazine brands


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad server #actual ads #demand-side platform #buy ads #real-time auctions #company plans


In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick dolan #digital publishers #long ago #ad prices #short period


PNBA Show Reflects New Indie Optimism

The Pacific Northwest Booksellers Association met at the Hotel Murano September 26-28 in Tacoma, Wash., for the annual trade show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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Scholastic Has Higher Sales, Bigger Loss

Revenue at Scholastic hit $283.8 million in the first quarter ended Aug. 31, 2014. This figure is up 3% over the same period a year ago. The net loss increased to $34.1 million from $29.9 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher sales


The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #advertising sales #key elements


AAP records 3.9% revenue rise to May 2014

Growth of 3.9% in net revenue for the overall trade publishing sector in the US for the first... Continue reading at The Bookseller

[ The Bookseller | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net revenue


4 ways magazines are making video work

For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers


Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost


Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #swedish retailer #digital book #absolutely perfect #big deal #british tabloid #great idea


Margaret Atwood's new work will remain unseen for a century

Novelist says it is 'delicious' to be first contributor to the Future Library, which will compile 100 texts for publication in 2114Depending on perspective, it is an author's dream or nightmare: Margaret Atwood will never know what readers think of the piece of fiction she is currently working... Continue reading at The Guardian

[ The Guardian | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #future library


What is it like to work at an independent bookstore?

Apparently all customers believe the book they're looking for has a blue cover and some will tell you that if you haven't read every book in the store, 'you're not very good at your job.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-29 00:00:00 UTC ]
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PRH first-half revenues at €1.5bn

Penguin Random House worldwide generated revenues of €1.5bn (£1.2bn) in the six months... Continue reading at The Bookseller

[ The Bookseller | 2014-08-29 00:00:00 UTC ]
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Holt, Seven Stories Sign Comics Works on Snowden, NSA

Comics can wed different parts of a story together and really show things in ways prose can’t,” said Riva Hocherman, an editor at Metropolitan Books (an imprint of Holt), about "Verax," a forthcoming work of graphic nonfiction that tackles the history of the National Security Agency’s electronic... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #metropolitan books #graphic nonfiction


PW Talks with Mark Nepo: Doing Soul Work

It doesn’t hurt to be endorsed by Oprah: After she smiled on him, inspirational philosopher and poet Mark Nepo’s 2000 book hit #1 on the 'Times' list. Nepo talked with PW about his newest, 'The Endless Practice: Becoming Who You Were Born to Be,' before joining Oprah’s The Life You Want tour... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joining oprah #mark nepo #soul work #inspirational philosopher #nepo talked #endless practice


Mark Nepo: Doing Soul Work

It doesn’t hurt to be endorsed by Oprah: After she smiled on him, inspirational philosopher and poet Mark Nepo’s 2000 book hit #1 on the 'Times' list. Nepo talked with PW about his newest, 'The Endless Practice: Becoming Who You Were Born to Be,' before joining Oprah’s The Life You Want tour... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joining oprah #mark nepo #soul work #inspirational philosopher #nepo talked #endless practice


Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlike buzzfeed #article pages