Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
News tagged with: #niche publishers #martini media

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“Politics is Distinct from Publishing,” says Saudi Publishers Association

As new members of the IPA, the Arab Publishers Association wants to emphasize that they are an independent, professional, non-governmental organization. The post “Politics is Distinct from Publishing,” says Saudi Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post politics

How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #huge boost #european publishers #advertising industry #digital experience #ad experience

When Custom Publishing Is Not Custom Publishing

Douglas Elliman Real Estate launches two lifestyle magazines that give established titles a run for their money. The post When Custom Publishing Is Not Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom publishing

Canadian Publishing 2015: Changes to Canadian Copyright Law Continue to Hammer Publishers

According to a new report, changes to Canada’s copyright law have had devastating effects on educational publishers and will ultimately contribute to a decline in the quality and quantity of content available to students. Trade publishers say they, too, are feeling the impact. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright law #educational publishers #trade publishers

Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-impact ads #ad blocking #premium publishers #industry observers

Publishing industry's 'Super Thursday' to see more than 500 books published

Thursday in October heralds book industry’s major assault on the Christmas marketThe nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.Or it might... Continue reading at The Guardian

[ The Guardian | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hugh fearnley-whittingstall #sue perkins #top gear #chris evans #pop star

Global Publishing Leaders 2015: Kadokawa Shoten Publishing Co., Ltd.

Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kadokawa shoten #manga magazines

Global Publishing Leaders 2015: RELX GroupGlobal Publishing Leaders 2015: RELX Group

Relx Group is a provider of information solutions for professionals in many industries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #relx group #information solutions

Global Publishing Leaders 2015: China Publishing Group Corporation

China Publishing Group Corporation (CPG) is a large-scale trade and professional publishing group covering print and digital publishing, copyright transactions, and book import and export with publication as its core business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #core business

Nielsen: Self-Publishing Now More Like Traditional Publishing

With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen #traditional publishing

Special Report on Chinese Publishing from China Publishers Magazine

At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special report #chinese publishing #bookexpo america #international opportunities

Publishers shrug off concerns, eager to publish on Facebook

Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday

[ Digiday | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook launched #facebook appeared #publishers shrug #select group #hearst magazines #coming months #news publisher

Publishers' Forum opens in Berlin: 'Reconstructing Publishing'

The 2015 edition of Publishers' Forum opened Tuesday (27th April) in Berlin with a determined tagline and programming to match: "How to Reconstruct Publishing: Competing Visions, Channels, and Audiences." Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Can Independent Publishers Rescue in South Korean Publishing?

Independent publishing and bookstores that offering indie press books are lone bright spots in an otherwise depressed South Korean publishing landscape. The post Can Independent Publishers Rescue in South Korean Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishing

Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads

Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #page views

Traditional Publishing is for Men, Self-Publishing is for Women

The Guardian reviews the results of a survey that suggests “self-publishing helps women break through the book industry’s glass ceiling.” The post Traditional Publishing is for Men, Self-Publishing is for Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #women appeared #traditional publishing #book industry #glass ceiling

Why Vox Media makes content just for social media

Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook isn #social platforms

Publishing, After a Life in Publishing

Besides sharing years of experience in traditional publishing, the trio of Pat Mulcahy, Philip Turner, and Joan Hilty have other things in common. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing