There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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More than 33% of students at UK schools are from black and minority ethnic backgrounds, but only 4% of the protagonists in children's books in the UK are BAME. The publishing industry has made big claims about its push for inclusivity both on and off the page, but some believe progress is... Continue reading at The Guardian
[ The Guardian | 2019-10-29 10:10:28 UTC ]
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The new African Publishing Innovation Fund created by Dubai Cares and the International Publishers Association is making its first round of grants to African publishers. The post At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-29 08:03:22 UTC ]
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Novelist Adele Parks plans to spread a love of reading throughout her Yorkshire home town as she takes up the role of ambassador for National Literacy Trust campaign Middlesbrough Reads. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 01:12:24 UTC ]
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Cambridge University Press is launching a crowdfunding campaign with Unbound to see if the model can work in publishing an academic title Open Access. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 01:13:36 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Creative writing incubator Paper Nations, led by Bath Spa University’s TRACE Centre, has awarded three funds of up to £5,000 to creative writing-based projects for smartphones. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 09:54:54 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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The Blunt Instrument is an advice column for writers, written by Elisa Gabbert (specializing in nonfiction), John Cotter (specializing in fiction), and Ruoxi Chen (specializing in publishing). If you need tough advice for a writing problem, send your question to [email protected].... Continue reading at Electric Literature
[ Electric Literature | 2019-10-18 11:00:04 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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In “The Body,” the author explains — in his lucid, amusing style — what we’re made of. Continue reading at The Washington Post
[ The Washington Post | 2019-10-16 23:38:13 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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YouTuber and bestselling novelist Zoe Sugg and Young Adult author and editor Amy McCulloch are collaborating on a new YA fiction project for Penguin Random House Children’s. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 11:00:45 UTC ]
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Bill Bryson’s The Body (Doubleday) has sensationally leapfrogged Philip Pullman’s The Secret Commonwealth (Penguin/David Fickling) to claim the author’s 11th week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 07:35:55 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Indie publishers have dominated a record-breaking longlist for the third annual Warwick Prize for Women in Translation. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 10:26:23 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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With the holiday season ahead, the industry has a chance to overcome a small unit decline in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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