There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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Mind-body-spirit publisher Hay House UK has bought a book from body positive advocate and social media influencer Nia The Light on self-discovery. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 10:04:04 UTC ]
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Elizabeth Lim’s “Spin the Dawn” follows a girl who disguises herself as a boy in the hopes of becoming the imperial tailor. Continue reading at The Washington Post
[ The Washington Post | 2019-07-30 16:00:58 UTC ]
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#fantasy series
Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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Indie micropublisher Three of Cups Press will publish a short story anthology, Outsiders, edited by podcast host Alice Slater. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 14:08:38 UTC ]
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Cambridge University Press has bought a "groundbreaking" book charting the rise and fall of "female husbands" in the 18th and 19th centuries. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 11:57:16 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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The U.S. Women’s National Team co-captain reportedly signed with Penguin Press for a book about her life AND with Razorbill for a book for young people. Continue reading at The Huffington Post
[ The Huffington Post | 2019-07-25 17:42:59 UTC ]
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Cambridge University Press’ annual report shows the firm had a 42% surge in operating profit from £17.2m to £24.4m for the year to 30th April 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 03:00:52 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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The Booksellers Association is rallying indie bookshops to put themselves forward for Britain’s Best Small Shop of 2019 following last year's win for The Main Street Trading Company. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 11:19:31 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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The London Library has joined forces with indie publisher Jacaranda for its #Twentyin2020 project, celebrating black British writers. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 11:44:25 UTC ]
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A new state-of-the-art library has opened in the centre of Barnsley as the “cornerstone” of a £180m regeneration project. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 11:03:48 UTC ]
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The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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Pearson will start releasing its updated US titles in digital form first as it breaks with traditional educational publishing and begins phasing out print textbooks. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 14:01:34 UTC ]
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The organisers of Stratford Literary Festival are extending their Bedtime Stories project, which helps families in areas of disadvantage read with their children, thanks to a £15,000 Arts Council England (ACE) grant. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 08:55:07 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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