There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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A bookshop that runs independently Meanwhile, Amazon keeps shittin’ on us endlessly Essentially, the rent keeps rising relentlessly Let the tourists come around, go on a spending spree Stop by, exchange ideas, sip some coffee There will be a cultural revolution in this city Enter me, the Drama... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-12 21:44:15 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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While reporting big attendance numbers, the Sharjah Book Fair this year is most memorable for events affirming its deepening world publishing relationships. The post Sharjah International Book Fair Draws a Record-Breaking 2.52 Million Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-11 08:13:34 UTC ]
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In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading at CBC
[ CBC | 2019-11-10 20:11:52 UTC ]
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Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age
[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Stormzy’s Penguin Random House imprint #Merky Books has teamed up with Beats by Dre to open the #Merky Books pop-up shop in London. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 17:02:51 UTC ]
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“In the Dream House” uses direct address to show readers how they, too, might fall prey to such degradation. Continue reading at The Washington Post
[ The Washington Post | 2019-11-05 14:00:00 UTC ]
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Were you a big nerd or queen of the lunch room? Your nostalgic book choices in this Scholastic Book Fair quiz will reveal the truth. Continue reading at Book Riot
[ Book Riot | 2019-11-05 11:36:16 UTC ]
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Frances Lincoln Children’s Books has picked up an empowering body positivity guide for girls by Australian student Jessica Sanders, initially funded through Kickstarter. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 03:37:10 UTC ]
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The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday
[ Digiday | 2019-11-04 05:01:40 UTC ]
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Indie 404 Ink has landed a part-memoir, part-investigation of how video games can positively impact mental health from journalist Joe Donnelly. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 16:31:20 UTC ]
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More than 33% of students at UK schools are from black and minority ethnic backgrounds, but only 4% of the protagonists in children's books in the UK are BAME. The publishing industry has made big claims about its push for inclusivity both on and off the page, but some believe progress is... Continue reading at The Guardian
[ The Guardian | 2019-10-29 10:10:28 UTC ]
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The new African Publishing Innovation Fund created by Dubai Cares and the International Publishers Association is making its first round of grants to African publishers. The post At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-29 08:03:22 UTC ]
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Novelist Adele Parks plans to spread a love of reading throughout her Yorkshire home town as she takes up the role of ambassador for National Literacy Trust campaign Middlesbrough Reads. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 01:12:24 UTC ]
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Cambridge University Press is launching a crowdfunding campaign with Unbound to see if the model can work in publishing an academic title Open Access. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 01:13:36 UTC ]
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Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek
[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Creative writing incubator Paper Nations, led by Bath Spa University’s TRACE Centre, has awarded three funds of up to £5,000 to creative writing-based projects for smartphones. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 09:54:54 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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The Blunt Instrument is an advice column for writers, written by Elisa Gabbert (specializing in nonfiction), John Cotter (specializing in fiction), and Ruoxi Chen (specializing in publishing). If you need tough advice for a writing problem, send your question to [email protected].... Continue reading at Electric Literature
[ Electric Literature | 2019-10-18 11:00:04 UTC ]
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