Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video

There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-03-03 00:00:00 UTC ]
News tagged with: #carrie fisher #joey essex #prince charles #idle hands

Other Publishing stories related to: 'Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video'


CUP's online coronavirus essays prove a hit with readers

Cambridge University Press has revealed that its collection of online essays about coronavirus, Cambridge Reflections: Covid-19, has attracted 44,000 visitors in the month since it launched. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 09:01:30 UTC ]
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Blackwell’s staff have lost our shops - but we leave with heads held high

On the 1st of June, the day thousands of pupils returned to school as part of the government’s plan to end lockdown, I received a call from my manager. As a bookseller with Blackwell’s, I had been glad when we shut our doors in March to protect the health of our staff and customers. I imagined... Continue reading at The Bookseller

[ The Bookseller | 2020-06-04 02:42:56 UTC ]
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Riots Continue to Affect Twin Cities Shops and Bookstores

A second night of rioting in Minneapolis/St. Paul continues to affect booksellers located in the areas that have become scenes of violence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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Ivy Pochoda quarantines with Cormac McCarthy, Dr. Seuss and gymnastics videos

In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
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‘The Motion of the Body Through Space’ is a fitness industry satire weighed down by its own heavy-handedness

Lionel Shriver’s novel is more determined to make its point than to make us consider what it means to tend a body for the long haul. Continue reading at The Washington Post

[ The Washington Post | 2020-05-26 15:48:36 UTC ]
More news stories like this | News stories tagged with: #lionel shriver #long haul


A Reading List for Kids on Their Very Long Summer Break

We've got suggestions for classics to rediscover, what to read if your brother is driving you nuts, plus ideas to help you process this whole Covid situation. Continue reading at Wired

[ Wired | 2020-05-20 12:00:00 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers


Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | News stories tagged with: #digital engagement #roughly half #apple news+ #lead generation #cash flow #high priority


AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age

[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | News stories tagged with: #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Breaking Up with Kindle Unlimited: Not Forever, Just for Now

Having a surplus of books at your fingertips sounds like the reader's dream, but this Kindle Unlimited subscriber decided enough was enough. Continue reading at Book Riot

[ Book Riot | 2020-05-05 10:39:47 UTC ]
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Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek

[ AdWeek | 2020-05-04 15:04:07 UTC ]
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CUP scoops coronavirus book from 'outbreak sleuth' Paul Rabadan

Cambridge University Press has signed a book on the coronavirus by “outbreak sleuth” Professor Raul Rabadan, who helped solve the mystery of the swine flu pandemic in 2009. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 18:03:58 UTC ]
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Hodder wins record-breaking ex-Special Forces soldier's memoir

Hodder & Stoughton has won at auction the memoir of ex-Special Forces soldier and record-breaking mountaineer Nims Purja MBE. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 14:18:55 UTC ]
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Ilya Kaminsky: ‘Fables Allow You to Break Bread With the Dead’

Published with permission from BAM and the National Book Foundation What is it about courage that astounds our ability to imagine it? Perhaps it’s because, in dire times, we’re told to forget we can—not be courageous, but imagine what that looks like, what it feels like. To imagine others,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-23 08:49:39 UTC ]
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Federal Appeals Court Declares Literacy a Constitutional Right

In a 2-1 ruling released on April 23, the court held that basic literacy is “implicit in the concept of ordered liberty,” and central to “the basic exercise of other fundamental rights,” including political participation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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CUP reveals carbon neutrality targets

Cambridge University Press has said it is on track to be 100% carbon neutral in the UK by 2022, both as regards to its own direct emissions and indirection emissions from the generation of the energy it purchases (so-called Scope 1 and Scope 2 emissions). Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 10:35:01 UTC ]
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Greg James and Chris Smith team up with National Literacy Trust to launch new series

The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 21:56:16 UTC ]
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Add a kick to your online shopping with these rare books from MoMA Design Store.

Here’s some news to mix up your quarantine-driven online shopping life: the MoMA Design Store has just released a selection of rare books from its archive, and they’re now on sale at its website. The books include seminal texts like a first edition of William Eggleston’s Guide by John Szarkowski... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-20 20:00:04 UTC ]
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