Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video

There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once those five adverts are out of the way, there’s a trio of emotionally charged films to work through: idle hands being guided away from malfeasance for the YMCA; Ariel taking a fresh look at a woman’s burden in an advert made for the Indian market; and a literacy initiative for a project backed by publishing giant Pearson Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-03-03 00:00:00 UTC ]
News tagged with: #carrie fisher #joey essex #prince charles #idle hands

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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell

High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine