We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
News tagged with:
#independent sources
Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at Digiday
[ Digiday | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
#messaging app
#mixed results
#user base
#losing proposition
Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books appeared
#media properties
Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional media
#day job
Describe your role. I’m the course leader of the National Film & Television School’s Creative Business for Entrepreneurs & Executives course. It’s a one-year course that gives participants all the tools to design and build the media businesses—or new in-house ventures—of the future. We... Continue reading at The Bookseller
[ The Bookseller | 2015-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small business
TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#announce wednesday
[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand appeared
#sponsored content
#long time
#magazine publishers
Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prominent placement
#video capabilities
Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail week
#nursing times
#digital publishing
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#jet blue
#platform level
#makes sense
#super bowl
Describe your role I create content for English Language Teaching learning materials including course books, apps and online materials. I produce general titles for adults and teenagers to more specialised content for university students for naval officers and sales managers. I mostly write to... Continue reading at The Bookseller
[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#create content
#university students
#years ahead
Lonely Planet is revising its two Nepal travel guides in light of the devastating earthquakes in April. Nepal (£17.99) and Trekking in the Nepal Himalaya (£14.99) will be reissued in December. Joe Bindloss, LP’s destination editor covering Nepal, said: “We wanted to get the revised books into... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lonely planet
#people thinking
Jennifer Wiener goes kid friendly, taking a middle-grade trilogy to Aladdin; Viking nabs the new novel by Ruth Ozeki; Wattpad bestseller Kirsty Moseley lands at Forever; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#viking nabs
#ruth ozeki
Suit against Pearson proceeds and more in this week's notable publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this |
The newest member of Miss Peregrine’s brood is the #2 book in the country. Plus J. Kenji López-Alt drops some food-science knowledge, and Elizabeth Gilbert, Jan Karon, Bill O’Reilly, and others have big debut weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#miss peregrine
##2 book
#elizabeth gilbert
#jan karon
The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#ad industry
#cologne ruled
#market dominance
Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long-term strategy
#publisher offers
#actual people
#adweek magazine
Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital transition
#book business
#early results
#digital census
#annual tracker
#digital evolution
Describe your role My job title is picture book designer but people outside the industry always think that I must illustrate all the books! Unfortunately I’m not that talented (though I do a mean stick man) so I end up describing my job as being an editor for the illustrators. Working in... Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#job title
#editorial team
#designing covers
Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
More news stories like this |