We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Describe your role. I work as development editor and am fortunate to be a part of a wonderful team on the adult list. Our work is collaborative by nature, but there is a huge emphasis on project management and overseeing projects from research through to completion. What do you like best... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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#igloo books
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Motor Trend holds some 15 tentpole events a year. Like most publisher events, they are editorially independent, created at scale and easily packaged for sponsorships. The format is predictable, repeatable and reliably monetized. In other words, they are safe. Custom events, like this one, are... Continue reading at Digiday
[ Digiday | 2015-07-07 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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HarperNonFiction has bought a “unique” escapist’s guide to climbing trees for a “strong five-figure sum” in a “hotly contested” five-publisher auction. The Treeclimber’s Guide to London by Jack Cooke can be read as “either a practical guide or a daydreamer’s handbook”. Publishing director Jack... Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music. That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday
[ Digiday | 2015-06-19 00:00:00 UTC ]
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Facebook Chief Executive Mark Zuckerberg and his wife, Priscilla Chan, have donated $5 million to help undocumented immigrants attend college, Zuckerberg said in a post on his Facebook page. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller
[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
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Reuters, citing "the unprecedented shift to digital publishing and online news consumption," is making some of its original news content—text, pictures, video and multimedia packages—available for free to publishers, the c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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La Casa Azul in East Harlem celebrates its third birthday this weekend. Burry’s Books in Hartsville, S.C., will stay open afterall. And World Eye in Greenfield, Mass., has put its financial troubles behind it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Jesse Goolsby, author of 'I'd Walk with My Friends If I Could Find Them' (HMH, 9780544380981), will appear on NPR’s 'Weekend All Things Considered' on Sunday, June 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday
[ Digiday | 2015-06-02 00:00:00 UTC ]
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