Twitter's 140-character limit died today after a long battle with Facebook. It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.That's right: Twitter is expanding its character limit on text posts to 280 characters from 140, starting with a subset of users. The company is describing the move as a test, but the writing is on the wall for this succinct art form."Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone," the company said in a blog post Tuesday. "What matters most is that this works for our communitywe will be collecting data and gathering feedback along the way. We're hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-09-27 00:00:00 UTC ]
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The definition of what a publisher does is up for grabs, and one German executive predicts his company will one day employ more IT pros than editors. The post Is Twitter a Book Publishing Company? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
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Twilight author Stephenie Meyer has today released a new book where the genders of the two main characters Edward Cullen and Bella Swan are reversed, Life and Death (Little, Brown). Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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A new Disney Research project can make coloring books more exciting for those of us with limited art skills. The team has built an interactive Android and iOS coloring book app using the Unity game engine that can take a colored drawing and turn it... Continue reading at Engadget
[ Engadget | 2015-10-04 00:00:00 UTC ]
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"I’d be unable to distinguish between what is me and what is Lizzie in the book; Lizzie’s memories appear in my mind as vaguely and as vividly as my own." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-01 00:00:00 UTC ]
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When I think of all the stiff pronouncements I've made demanding truth in memoir, I'm inclined to hang my head. Nobody elected me the boss of memoir. I am not the art police. Whether you're Philip Roth hiding behind the fig leaf of fiction or Pam Houston claiming her novels and memoirs are both... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-30 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. ... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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“I never call myself a black writer,” author Dreda Say Mitchell has said, as if you “stick black in front of the word writer...you’re defining very clearly what you write about.” Mitchell, a crime writer, was interviewed at Spread the Word and Words of Colour’s “Writing the Future” event on... Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
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Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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We asks readers whether seeing a book character portrayed on film made it impossible to imagine that character in their own way when reading. Most said yes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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When a book gets made into a film, do the actors faces forever prevent readers from imagining how the characters look? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
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App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
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