Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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'Silkworm' Sells 21k in First Week

The second installment of J.K. Rowling's Cormoran Strike series (written under the pseudonym Robert Galbraith) sold roughly 21,000 copies in its first partial week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, June 25, 2014

An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek

[ AdWeek | 2014-06-19 00:00:00 UTC ]
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iBooks Bestsellers: 'Hard Choices' Hits #6

Hillary Clinton's "Hard Choices" failed to crack the top five on Apple's iBooks bestseller list for the week ended June 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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'Hard Choices' Print Sales Top 85,000 in First Week

Hillary Clinton’s "Hard Choices" sold 85,721 copies in its first week on sale at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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German publishers start legal action against Google over news snippets

German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World

[ PC World | 2014-06-18 00:00:00 UTC ]
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News Corp and Mail Online plagiarism spat goes to Cannes Lions festival | Media Monkey

The ongoing Antipodeon spat between News Corp and Mail Online over the latters alleged plagiarism appears to have spilled over onto waterfront at this weeks Cannes Lions advertising festival. The Daily Mail websites publisher, Martin Clarke, never known for half measures, is schmoozing... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Netflix Looking To Pursue More Native Advertising

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
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News Briefs: Week of June 16, 2014

Bookstore sales fell 1.3% in April and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Hearst’s new approach to digital news

The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-13 00:00:00 UTC ]
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Tracking Amazon: '10-Day Green Smoothie Cleanse' Bests 'Hard Choices'

After J.J. Smith's appearance on the "Steve Harvey Show," the author's "10-Day Green Smoothie Cleanse," published in February, moved from #42 to #2 on Amazon's bestseller list, pushing Hillary Clinton's memoir down to #3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Hillary Clinton's 'Hard Choices': Here's what the reviews are saying

Hillary Clinton's memoir 'Hard Choices' was released on June 10. What are critics saying about the book? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-12 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, June 11, 2014

Bruderhof magazine back in print; a signal anniversary for women in ministry; readers join authors online and on the water; publishing seminar offered; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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News Briefs: Week of June 2, 2014

BAM has flat quarter, adds HBG site and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Christian Children’s Books Sell More Widely, Publishers Say

For publishers of religion books aimed at young readers, it's easier than ever to find readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Kudos on Hand-selling Favorites

Children’s authors and books will, as always, be well represented at this year’s Indies Choice Book Awards and E.B. White Read-Aloud Awards ceremony, which takes place during today’s Celebration of Bookselling luncheon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Amazon 'Not Optimistic' It Will Resume Selling Hachette Books Normally Soon

Amazon.com said it is "not optimistic" that a dispute with publisher Hachette Book Group will be resolved soon and added that it is acting "on behalf of customers."The comments, which Amazon made yesterday in an online post, are the first extensive remarks by the world's largest online retailer... Continue reading at Advertising Age

[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Conde Nast Drafts an Internal 'Magna Carta' for Native Advertising

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[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, May 28, 2014

Image celebrates 60 years; Gary Chapman endows chair at Moody; Cambridge Bibles back to Cambridge; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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