Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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New Leader for Verso Advertising

Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Samsung Galaxy Tab 4 Nook review: good for reading, but hardly the best budget tablet

There was a time when Barnes & Noble was so big, so dominating, that even Tom Hanks managed to look like a jerk when he played a book-chain executive. But times have changed, and as people began to order their books online -- or even download them --... Continue reading at Engadget

[ Engadget | 2014-08-28 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, August 27, 2014

Awards and honors for Catholic books and Christian fiction; conferences and trade shows in September and beyond. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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News Briefs: Week of August 25, 2014

Suchomel returning to Legato Publishers Group and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Kensington, BAM Team to Sell New Paperback Line

Kensington Publishing has entered an exclusive partnership with the Books-A-Million bookstore chain to launch Lyrical High Notes, a new line that will release select titles from Kensington’s digital imprint in trade paperback editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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News Corporation's marriage of convenience with the Press Council looks shaky

Attacks on the Press Council reflect the conveniently shifting opinions of news media publishers to the political environment rather than fundamental questions of press freedom Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-19 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, August 13, 2014

A signing with singing; astronomer/priest honored with Carl Sagan Medal; romance writers recognize winners; a book tour in Amish country; Christian fiction conference coming up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Guardian publisher defends decision to publish anti-Hamas advertisement

Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Streaming of books threatens to sell readers down the river

Scholastic is the latest publisher to phase out downloading, meaning ebooks already purchased might become unreadableScholastic, the publisher of such children's book juggernauts as The Hunger Games and the Harry Potter series, announced recently that its Storia ebook shop would shortly be... Continue reading at The Guardian

[ The Guardian | 2014-08-10 00:00:00 UTC ]
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News Briefs: Week of August 11, 2014

Court grants preliminary approval to Apple settlement and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Copyright Changes Hit Canadian Publishers Hard

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[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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News Corp. Holds Firm On Value of Print

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[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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Programmatic Advertising: Not Just a Scale Game

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[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Sony gives up on selling e-readers

Sony gives up selling its line of Reader devices for ebooks after failing to find a big enough market. Continue reading at BBC World

[ BBC World | 2014-08-05 00:00:00 UTC ]
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Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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Harlequin sale to HarperCollins closes and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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After the acquisition Harlequin will operate as a standalone subsidiary of HarperCollins Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, July 23, 2014

New partnership for a new house; book award nominations open; indie honors for two publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Beyond the Paywall: Future Valuation of News

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[ Editor & Publisher | 2014-07-22 00:00:00 UTC ]
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[ Folio Magazine | 2014-07-22 00:00:00 UTC ]
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