Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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Short Takes: Religion Publishing News Briefs, October 8, 2014

Wanda Brunstetter tops 8 million; publishers partner to provide resources to churches. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Stop Trying to Sell Rights to Us!

Non-English language publishers should publish in English themselves, argues Bloomsbury’s Richard Charkin in his keynote speech at the Frankfurt Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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Multi-Screen Advertising Flourishing in Sports

At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

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[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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Egmont Selling U.S. Division

Danish publishing giant Egmont Publishing has announced that it is looking to sell its American division, Egmont USA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Google strips down its news service to pacify German publishers

Google has a tumultuous history with the German publishing industry, which has long taken issue with the search giant's indexing of news stories. Starting next week, Google Germany will no longer display summaries and image thumbnails for news... Continue reading at Engadget

[ Engadget | 2014-10-02 00:00:00 UTC ]
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Skyhorse Gets Good Books, Sells Mayo Titles to Perseus

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[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Osprey sells off Watkins, Angry Robot and Nourish

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[ The Bookseller | 2014-09-30 00:00:00 UTC ]
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News Briefs: Week of September 29, 2014

Amazon, Perseus reach new ebook deal and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Adams Publishing Group Acquires The Athens News

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[ Editor & Publisher | 2014-09-25 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, September 24, 2014

Name change for Logos; new TV program features Kregel author; Chalice forges partnership with ministry organization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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[ Betanews | 2014-09-18 00:00:00 UTC ]
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[ Wired | 2014-09-17 00:00:00 UTC ]
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[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, Sept. 10, 2014

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[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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[ Editor & Publisher | 2014-09-04 00:00:00 UTC ]
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