Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

Other Publishing stories related to: 'Why Is Hard News a Hard Sell for Advertisers?'


News Corp and media union warn over crackdown on spy reporting

Publisher says it would fight any measure that restricted free speech amid furore over new security lawsAustralias biggest newspaper publisher and the media union have warned the government against elements of a planned new national security bill that could allow journalists to be jailed for... Continue reading at The Guardian

[ The Guardian | 2014-07-17 00:00:00 UTC ]
More news stories like this |


News’ Next Big Obsession Is To "Win The Couch"

Even with Facebook and Twitter and legions of newsreaders and apps, news organizations are still grappling with and working feverishly on new publishing technologies and resurfacing old content to siphon the glut of content and bring the news to new ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations


Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites

Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media content #news feeds


Is Selling Direct Worth It?

The relaunch of the HarperCollins website, redesigned with an emphasis on direct sales to consumers, has revived a longtime debate in the book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales #book industry


Native Advertising Comes to E-Commerce

If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age

[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #technology company


Tony O'Reilly: once Ireland's richest man, faces having to sell his homes

He once owned 200 newspapers, headed the Heinz corporation and invented Kerrygold but the midas touch has finally failed Tony O'ReillyAt his 300-hectare luxury County Kildare estate, Sir Tony O'Reilly once feted the rich, the famous and the infamous. Guest lists at the restored 18th-century... Continue reading at The Guardian

[ The Guardian | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richest man #midas touch


Angry Nerd: Why Guardians of the Galaxy Works Where Spider-Man Fails Hard

Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired

[ Wired | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry nerd #make sense


Conde Nast Drops Longstanding Policy Affecting Beauty Advertisers

A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #beauty advertisers #ad buyers #procter gamble


The History Press sells US arm to Arcadia Publishing

The History Press has sold its US subsidiary to the American local history company Arcadia... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arcadia publishing #history press


Cookbook News Bites: July 7, 2014

This week, chef/author John Currence takes home a SIBA award for 'Pickles, Pigs & Whiskey,' and the authors of 'Sweet Mandarin Cookbook' cook for the British Prime Minister and Chinese Premier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
More news stories like this |


News Briefs: Week of July 7, 2014

Publishers claim Apple court order hobbles agency model and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
More news stories like this |


Facebook reveals news feed experiment to control emotions

Protests over secret study involving 689,000 users in which friends' postings were moved to influence moodsIt already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world's biggest social networking site,... Continue reading at The Guardian

[ The Guardian | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published details


Hillary Clinton's 'Hard Choices' is 'effectively banned' in China

Chinese publishers have declined to purchase translation rights for Clinton's bestseller, said publisher Simon & Schuster, and China's major import agency will not import the book in English. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #hard choices #effectively banned #chinese publishers


News Briefs: Week of June 30, 2014

Open Road Fires Back at HarperCollins In Copyright Case and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright case


5 brands becoming news publishers in their own right

Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #content sites


GE Becomes Legitimate Online News Publisher

After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jimmy fallon #early adopter #content marketing #hard news


Time Inc. Sells Off Its Mexican Magazines to Concentrate on U.S. and U.K.

Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico's second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.Terms of the deal were not disclosed.When Time Inc. bought Grupo in... Continue reading at Advertising Age

[ Advertising Age | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mexican magazines #sports illustrated #international expansion #key element #growth strategy #major presence


GE’s becomes legitimate online news publisher

After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jimmy fallon #native advertising


S&S Touts 'Hard Choices' Sales Performance

According to S&S, the memoir has been an "instant international bestseller" in all of the territories in which it has been published. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard choices #sales performance


BBC's James Harding to newspaper publishers: let's work together

Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest audiences #northern ireland #powerful people #public services