Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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[ The Guardian | 2013-12-02 00:00:00 UTC ]
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How the FTC Can Solve Native Advertising's Identity Crisis

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[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Inquirer/Daily News Publisher Bob Hall Keeps His Job

A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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News Briefs: Week of November 18, 2013

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[ Publishers Weekly | 2013-11-15 00:00:00 UTC ]
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Forbes Media looks to sell company

Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York

[ Crains New York | 2013-11-15 00:00:00 UTC ]
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News Corp Reports 3 Percent Drop in Revenue in First Quarter

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[ Editor & Publisher | 2013-11-12 00:00:00 UTC ]
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News Corp., Wall Street Journal owner, reports 3% lower revenue

Media mogul Rupert Murdoch's publishing company News Corp. swung to a profit in its fiscal first quarter -- its first financial reporting period as a stand-alone company -- but revenue slipped nearly 3%.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-12 00:00:00 UTC ]
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[ Crains New York | 2013-11-12 00:00:00 UTC ]
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[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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The More Social Media and Cable Change the News, the More Things Stay the Same

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[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-11-08 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]
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Amazon to Let Independent Bookstores Sell Kindles and Gives Them a Cut of E-Book Sales

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[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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[ Advertising Age | 2013-11-05 00:00:00 UTC ]
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[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-11-02 00:00:00 UTC ]
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[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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