Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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News Corp. Spinoff Forces Publishing Arm to Prove Growth

Rupert Murdoch bowed to investor pressure to split his six-decade-old publishing business from the rest of News Corp. (NWSA)’s media empire. Now it’s time for the newspaper unit to prove it can make it on its own. The publishing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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Google News opt-in is not good enough, German publishers say

German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World

[ PC World | 2013-06-25 00:00:00 UTC ]
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Google News Becomes Opt-In For German Publishers After Copyright Law Change

Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Facebook, With a Focus on Mobile, Works on Project for News Via Users

Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Google News in Germany asks publishers to opt-in for indexing, sidesteps copyright fees

Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget

[ Engadget | 2013-06-22 00:00:00 UTC ]
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Column: It's Hard Out There For a Publisher

Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by... Continue reading at AdWeek

[ AdWeek | 2013-06-21 00:00:00 UTC ]
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News Corp. Spinoff Pegs Value of Publishing at $9.1 Billion (2)

News Corp. (NWSA)’s publishing spinoff began trading today at a market value of about $9.1 billion, one-seventh the size of the entertainment side of the media empire, underscoring the business’s growth challenges. The &ldqu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-20 00:00:00 UTC ]
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Paul Carr’s NSFWCorp Raises Seed Round to Publish News, Books–On Paper

As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
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Selling Points

As ebook sales continue to climb, so too does the number of companies retailing ebooks and developing applications that can read them regardless of platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-14 00:00:00 UTC ]
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AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek

[ AdWeek | 2013-06-13 00:00:00 UTC ]
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New News Corp Boss Optimistic on Print

The incoming boss of News Corporation's publishing business believes there are reasons to be optimistic about the print industry as its newspapers are reshaped for the digital age. Robert Thomson, who will head the 'new News Corp' once ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-06 00:00:00 UTC ]
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Denmark's Kofod sells publishing house

Danish publisher Lindhardt and Ringhof has acquired Per Kofod Publishers after its founder... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Is Amazon asking independent bookstores to sell Kindles?

Some independent booksellers say they've received calls from someone claiming to be an Amazon staff member, asking if they'd be interested in selling Kindle e-readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-05 00:00:00 UTC ]
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Foster sells controlling stake in Rights House

The Rights House co-chief executive Michael Foster has sold his controlling stake in the literary... Continue reading at The Bookseller

[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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News Corp directors approve split

News Corporation's board of directors has approved the plans to separate its cable and broadcasting networks from its troubled publishing businesses, paving the way for it to take place on 28 June. Continue reading at Media Week

[ Media Week | 2013-05-28 00:00:00 UTC ]
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News Corp to split in two on 28 June

News Corp announces it will officially split its publishing and entertainment businesses on 28 June, two years after the UK phone-hacking scandal involving the News of the World. Continue reading at BBC News

[ BBC News | 2013-05-24 00:00:00 UTC ]
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Amazon's Kindle Worlds will allow writers to sell fan fiction

The digital publishing platform will let fans write, publish, and sell the stories they've written based on popular books, TV shows, and more. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-23 00:00:00 UTC ]
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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

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[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Bloomberg Revs Up Video News Operations, Publishing 200 Clips Daily

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[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
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UK court rules for news-clipping service

The British Supreme Court has decided partially in favour of news-clipping service Meltwater in its long-running dispute with UK newspaper publishers, who accused Meltwater of distributing excerpts of stories online without paying any licensing fees. Continue reading at Stuff

[ Stuff | 2013-04-19 00:00:00 UTC ]
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