Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by securing deals with investors who are far less interested in helping a start-up build a substantial brand as they are in realizing a return as quickly as possible. Bootstrapping simply isn’t sexy anymore. But for many start-up publishers, bootstrapping is a way of life, and VC money isn’t an option. According to angel investor David S. Rose, the success rate of entrepreneurs who chase down VC or angel funding is about 1 in 500. Of the rest, some will give up, leaving a persistent majority to build their businesses from behind the financial eight ball. For online publishers, this can be a particularly daunting task. Let’s forget any money needed for technology build-outs (off-the-shelf CMS products can keep these costs to a minimum), and the development of content. The generation of revenue alone can create too high a hurdle to overcome. A VC-backed online publisher can take the time to build a large organic audience; a bootstrapping one doesn’t have that same luxury. The basics of how the online ad industry is structured and how marketers think about it has a lot to do with this. Even with digital spend growing, online advertising is viewed by many marketing directors as a second... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-21 00:00:00 UTC ]
Equal parts Terminator, The Golden Child and The Matrix prequel, The Creator is yet another sci-fi epic about a war between humans and AI, one told by someone who just can't shut up about their time backpacking across Asia. Director Gareth Edwards clearly understands the... Continue reading at Engadget
[ Engadget | 2023-09-29 17:30:21 UTC ]
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For Kindle Vella, Amazon’s reading app for serial fiction, Gen Z readers, who are consuming webtoons and web novels in large numbers, could hold the key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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ALA President Julius C. Jefferson Jr. said that not including libraries in the administration’s plan would be a “missed opportunity” and urged librarians to contact the White House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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The man briefly in contention to become the nation’s first first gentleman continues his role as Mayor Pete’s “public-relations weapon.” Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 16:39:52 UTC ]
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The Guardian was among many outlets to write about the huge Facebook vulnerability and attack reported yesterday, and people were understandably keen to share the story on the social network. However, many people found that they were unable to do. Large numbers of Facebook users who tried to... Continue reading at Betanews
[ Betanews | 2018-09-29 00:00:00 UTC ]
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The bestselling Donald Trump exposé has a startlingly bald, plain cover – but that is in keeping with the no-frills conventions of the politics genreDonald Trump and subtlety do not go together naturally, but the cover of Michael Wolff’s bestselling White House exposé Fire and Fury greets the... Continue reading at The Guardian
[ The Guardian | 2018-01-10 00:00:00 UTC ]
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