Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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News Corp. said on Monday that it is shutting down The Daily, its ambitious but expensive attempt to create an iPad newspaper, on Dec. 15. The decision follows a 22-month effort that delivered both some significant achievements—developing the iPad as a publishing platform, for example, and... Continue reading at Crains New York

[ Crains New York | 2012-12-03 00:00:00 UTC ]
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News Corporation shutters The Daily tablet newspaper as of December 15th

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[ Engadget | 2012-12-03 00:00:00 UTC ]
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Thomson named as News Corp publishing head

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[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

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[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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Competition or Cooperation? News Publishers Turn to Their Neighbors

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[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Hearst Advertising Worldwide hires Victoria Jacob-Luck

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[ Media Week | 2012-11-12 00:00:00 UTC ]
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[ Los Angeles Times | 2012-11-08 00:00:00 UTC ]
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[ AllThingsD | 2012-10-29 00:00:00 UTC ]
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[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
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[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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[ Folio Magazine | 2012-09-28 00:00:00 UTC ]
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[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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