Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Selling Abroad: Fifty Shades Dominates, Again

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[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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Macmillan tests selling ebooks to libraries in two-year stretches

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[ Engadget | 2013-01-26 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

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[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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Robot News Curator NewsCred Launches Human Editorial Team

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[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
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The News Tribune Redesigns With Print Audience In Mind

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[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
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Smiths News acquires Dutch library supplier Erasmus

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[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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PublishNews Brazil: Amazon Opens Kiosks to Sell Kindles in Brazil

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[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Why Native Ads Are Bad News for Some Agencies

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[ AdWeek | 2013-01-08 00:00:00 UTC ]
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News Publishing Co. Files Chapter 11 Reorganization

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[ Editor & Publisher | 2013-01-03 00:00:00 UTC ]
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[ BBC News | 2012-12-21 00:00:00 UTC ]
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[ AllThingsD | 2012-12-21 00:00:00 UTC ]
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News Corp applies to separate business

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[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-12-15 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-12-13 00:00:00 UTC ]
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Amazon’s Plan: “Sell Millions of Kindles in Brazil,” says Naggar

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[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Data Points: Tablet Advertising

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[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Booksellers wait on Supreme Court decision: Could selling a used book become illegal?

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[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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Rupert Murdoch pulls plug on 'the Daily,' first news app for iPad

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[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
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