Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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News Briefs: Week of January 6, 2014

Authors Guild Appeals Google Decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Native Advertising Wasn't Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek

[ AdWeek | 2013-12-23 00:00:00 UTC ]
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ABFFE Defends Right to Sell 'Anarchist,' 'Happy'

Late Thursday afternoon, the American Booksellers Foundation for Free Expression issued a statement defending the right of booksellers to sell The Anarchist Cookbook and Happy Happy Happy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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Selling Abroad

Books that showed strong on English language bestseller lists in recent months populated the top spots on foreign charts in November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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Scholastic News’ “8 Coolest Kids of 2013″

The editors of Scholastic News featured the "8 Coolest Kids We Met in 2013," a roundup of the most inspiring, courageous, and innovative kids featured in the magazines this year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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News Corp buys Storyful for £15m

Social news agency distributes video and user-generated content to news organisations such as the BBC and ITNNews Corp has bought Dublin-based social news agency Storyful for €18m (£15m).Rupert Murdoch's global publishing business said Storyful would remain a stand-alone operation that would... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
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News UK sings its way into a new era, and a new home, at carol concert

I wrote the other week about Rupert Murdoch's newspaper outfit, News UK, being reborn by putting a digital smile on Wapping's face.Now, with the company's move to London Bridge in mind, the publisher has put a smile on the face of Southwark Cathedral by donating £1,000 to its All Hallows... Continue reading at The Guardian

[ The Guardian | 2013-12-17 00:00:00 UTC ]
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Guardian News & Media appoints David Pemsel as deputy chief executive

Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Bloomberg News Pays Reporters More If Their Stories Move Markets

Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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Yes, Virginia: Winning the Nobel Prize DOES Sell Books

In the week after Alice Munro won the Nobel Prize for literature, sales of her books jumped 6,650% in Canada, and saw significant bumps around the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-11 00:00:00 UTC ]
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News Corp. Seeks Buyer for Brooklyn-Based Newspaper Group

News Corp. is looking for a buyer for its Brooklyn-based local newspaper operation. Capital has learned that the global publishing conglomerate, which also owns The Wall Street Journal and the New York Post, has issued a prospectus to potential b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-11 00:00:00 UTC ]
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Riggio Sells 2 Million B&N Shares

Barnes & Noble chairman Len Riggio sold 2 million of his shares in the bookstore chain on Tuesday for $13.81 a share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-11 00:00:00 UTC ]
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What's Selling at the Doylestown Bookshop

Jennifer Brenninger of the Doylestown Bookshop in Doylestown, Pa., talks about several books she's enjoying handselling during the holiday season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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News Briefs: Week of December 9, 2013

Swinwood to succeed Hayes at Harlequin and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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Like This if You Like Pandas! Facebook Says Publishers Shouldn't Fret About News Feed Changes.

The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD

[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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NAA: FTC Should Give Publications Room on Native Advertising

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[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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Daily Mail overtakes Sun as biggest-selling Saturday paper

News UK red-top outsold by rival by more than 20,000 copies in November, but remains the UK's top-selling title across six daysThe Daily Mail overhauled the Sun in November to become the UK's biggest-selling Saturday paper for the first time.However, the News UK red-top remains by some distance... Continue reading at The Guardian

[ The Guardian | 2013-12-06 00:00:00 UTC ]
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A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
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What's So Hard About About Building A CMS?

There are dozens of content management systems for sale, but publishing companies like ours are building their own. What's so complicated about a CMS, anyway?It's impossible to say this comprehensively, but most people in publishing hate the CMS, or content management system, they're forced to... Continue reading at Fast Company

[ Fast Company | 2013-12-03 00:00:00 UTC ]
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